Prince’s Rainforests Project Uses Clever Web Widget Creative
Posted under: Prince Charles is back in the news with a new campaign to create awareness about The Rain Forest and the effects deforestation can and will have on our climate. The main part of the campaign has been a video featuring famous faces like Kermit the Frog, Daniel Craig and Princes Harry and William alongside an animated frog. However, there’s also a pretty cool web widget which can be used on blogs – like below.
The widget not only contains the video (including an introduction by Prince Charles) it also includes a twitter feed, option to sign up and a tell a friend feature. A very clever bit of creative that perhaps may inspire merchants, networks or even affiliates to think about what they can do with their own creative!
Imagine for example Play.com using something like the above! They could include a clip of the latest DVD releases, a newsfeed of top offers, and perhaps even a competition element. Tag it up affiliate wise and you suddenly have something quite neat. A network could do something similar, perhaps with a range of merchants? In the affiliate arena – would this kind of thing be cool for voucher codes?
Of course the big issue with creative is always cost versus interaction versus do they earn any money! Clever creative is only really clever if people interact with it and/or it appears on enough blogs and social networking areas.
Still, the above deserves to reach a wider audience and whilst you’re here show your support too!