Using April Fools To Generate Traffic!

1 No tags Permalink 0

No! This isn’t an April Fool posting it’s 100% non-foolish! However, there’s going to be plenty of foolery around tomorrow (April 1st) and with a bit of cleverly crafted ingenuity you can use everyone’s desire to spot the obvious fools to help generate a bit of traffic. For example April Fools Day on the Web compile “the most complete list of April Fools’ Day Jokes that Web Sites have run since 2004” and this year they’re on Twitter.

Get your fool right and it could mean a nice bit of traffic for your site – get it wrong and it may mean your users are heading off to your competitors. By getting it wrong I mean don’t use anything like “we’re closing down” – you just don’t want to fool people so much they don’t come back!

Getting it right is of course a bit of a tricky one.

Coming up with something as ingenious as Penguins Flying (below) or The Swiss Spaghetti Harvest takes some serious planning (and you’ve probably not got much time for that right now). However, despite taking place in 1957 this fool lives on in infamy and a bit like a Christmas Number 1 guarantees public interest at least once a year.

Back in 1957 they didn’t have the internet which probably helped the quality of the fool. Nowadays if you launch a good well thought out “fool” at just after midnight on April 1st, seconds later someone will post/reply/comment with the legend “we know what date it is”. It could mean your well crafted idea hits the skids before take off, so disable replies or change moderate comments on your blogs at least until midday.

So where’s One Little Duck’s fool for 2009?

Unfortunately a “brilliant” idea of previewing our first ever TV commercial based on O2’s March of the Ducks hit a major snag! Our cheap (very cheap) version of the advert didn’t quite work out as planned. A video of one duck, a kitchen sink of ice, a Pooh Bear Disney pool and a Spanish river just didn’t quite come together in time. It was canned well before we got to the Sean Bean voice over impressions.

However, we’ve now got 365 days to think up something else!

  • “Exotic delicacy – Spaghetti is not a widely-eaten food in the UK and is considered by many as an exotic delicacy.”

    My great aunt used to refer to Italian food as ‘foreign muck’ – but I think we’re all a bit broader in our eating habits these days.