Chicken Out Campaign Gets Creative
Posted under: If you’ve been watching Channel 4 this week you my well be aware of the Chicken Out campaign undertaken by River Cottage’s Hugh Fearnley-Whittingstall. The aim is to change the way chickens are farmed and to encourage the consumer to choose free range eggs and chickens.
The merits of the campaign are being debated around the web, but I was quite taken by the creative that has been made available to websites to help promote the campaign.
Annoying noises aside the latest sign ups, including names, are shown as people join the campaign! Now, if Hugh and his Chicken Out campaign can do this then why can’t merchants with affiliate programs do something similar? Betting sites offer odds scrollers and Jackpotjoy for example have jackpot tickers – but what about the retailers?
Imagine your affiliates being able to show on their website the best sellers from the last hour, the last day, perhaps even your latest valid discount code? Away from retail bingo and casino sites could show current games and latest winners!
Possible? Would dynamic and up to the minute creative engage the consumer more than the usual static offerings?
Whilst you’re thinking about it, head off over to Chicken Out and join the campaign!
I`ve been thinking of this for while, ie why don’t merchants offer webservices?
They could show best sellings items, discounts etc “live” to help affiliates make sales. Also would be great for product feeds ie rather than having to process a feed each day, you could draw the info straight from the merchant, making sure prices etc are right up to date.
A lot of merchants state bandwidth issues. However, this shouldn’t be a show stopper as bandwidth gets cheaper over time, and webservices actually use very little bandwidth, a lot less than site visitors as no images, javascript, css etc files are downloaded. They also don’t put much load on the server, as the data is served quickly, its not a continual process.
Brilliant creative, is the really live though? We watched the programs as a family – I’ve been buying free range chickens for several years, can’t remember what made me switch, probably an article about hormones found in meat or something like that. Have signed up, thanks for the link
OK, it is live, I just signed up and watched the ad and saw my name appear a few seconds after signing up – cool.