Insurance has never been the best area of affiliate marketing for us – and if my experience of trying to buy online is anything to go by then it’s no wonder it’s an awful convertor.

Earlier in the year I bought home insurance through our own Budget Insurance affiliate link – it didn’t track! The ‘investigation’ into why it didn’t track resulted in Budget claiming the sale was made from a direct url and not an affiliate one…. even though the click was made via our own Buy Insurance site! Budget are no longer promoted on the site.

Car Insurance is due, so it was back to our own site and a look round the top insurers. More Than crashed at the ‘Submit’ to get a quote. Direct Line, Lloyds and a couple of others couldn’t find the address – we’re on a new estate – but rather than ask for the address to be entered directly online, the sites all gave a number requesting me to continue the quote application by phone (so no affiliate commission).

Esure though were even more special. Check out their options for occupation! I run an internet company – but the closest option is ‘Retail & Customer Services’. Anyway, when you then enter your details, pick an occupation that vaguely resembles what you do – guess what? Esure then redirect you to First Alternative, their sister insurance service!

So, my experience of insurance merchants include (1) No tracking (2) Sites Crashing (3) Encouragement to Phone Up for a Quote and (4) Redirection to a Sister Company!

In all cases no commissions for affiliates!!

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