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Vodafone’s Payment on Influence Research – Is It a Blockbuster?

Earlier this year I was asked by Julia Stent to read through a white paper on Payment on Influence. The [...]

May 5, 2010     3 Comments
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Customer Journey Cookie Attribution – Statistically Flawed?

Customer journey and commission attribution were mentioned in my previous blog post about a4uexpo and after a few days of [...]

Oct 20, 2009     23 Comments
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Check Out The Checkout or Chuck Out The Affiliate?

Electricshopping.com are the latest merchant to decide to change their affiliate policy with voucher code directories. Details and discussion are [...]

Feb 11, 2009     4 Comments
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Think I Might Just Go Back On Holiday..

Having just enjoyed my longest break away from the daily grind of webstuff (although admittedly I did keep an eye [...]

Jan 22, 2009     5 Comments
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About One Little Duck

One Little Duck is the affiliate blog of Jason Dale - Managing Director of Loquax. I've been involved in affiliate marketing - now performance marketing - for over 10 years and use the blog to give my views from a hard working siteowner perspective.

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