One of the big surprises amongst this year’s A4UAwards, other than this blog getting a nomination, was the shortlist for Publisher’s Choice Of Network 2008. Despite being number one in a recent list for UK Affiliate Marketing by NMA (Webgains Blog), Tradedoubler failed to attract enought nominations to make the shortlist of six which comprise:

Affiliate Future
Affiliate Window
Buy.at
OMG
Paid On Results
Webgains

If I was to draw up my own list then OMG (Online Media Group) would be replaced by TD.

So why have TD failed to make the shortlist?

When Nick Roveta left the network a massive hole that linked affiliates to the network was created, and I don’t think TD have ever filled this void! That said, I’ve rarely had any major issues with TD, and all support emails have been answered.

I don’t think TD have suddenly gone bad, so as to not warrant a nomination, but their competitors have just got better – in terms of innovation, affiliate support, brands and taking up issues such as forced clicks, voucher codes, brand name bidding etc. – and deserve the plaudits.

For example…

Affiliate Future unveiled their new interface; Affiliate Window are still riding high with big merchant gains, widgets and Shop Window; Buy.at may court controversy in some quarters but they continue to grow; OMG is a surprise imo, but I know their AMs are great and a new interface is now in place.

Paid on Results continue to be the most innovative network and really deserve recognition and finally Webgains are also pushing on with their innovation and a superb set of AMs too.

I doubt there are many concerns down at TD towers at not being nominated, but it will be interesting to see whether things do change and if next year they’re back in the forethought of affiliates when it comes to making nominations for 2009.

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