According to today’s NMA “Google is to roll out its pay-per-action (PPA) network in the UK and Europe in the next fortnight. The European launch signals [Google's] intention to compete against larger affiliate networks by providing potential users with a simple-to-use but basic cost-per-acquisition model”.

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The beta version of the Google PPA Network is currently only open to AdWords advertisers in the United States, however the news that Google are now just a couple of week’s away from taking on the UK and European networks means that the next few month’s are going to be interesting!

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