Size Matters – The Illogicality of Affiliate Marketing Banners
Does size matter in affiliate marketing? Well yes it does and it matters a heck of a lot when you’re trying to actually give free advertising space on your site to promote a merchant. But size is an issue that is causing problems for many merchants on all networks… mainly because some sizes aren’t that important.
I’ve spent the last few days in search of 125×125 buttons – in one case a bit too specific (duck related buttons) – but apart from that buttons for generic topics like gadgets, broadband and charity.
But blimey! What a palava and what an amazing amount of time wasting!
Some merchants have 125x125s (hooray), but unfortunately many don’t (booooo). Of the merchants that do have this creative size some of is is woefully out of date (booo some more). For example, Seatwave are promoting Rugby World Cup Tickets – just days before the Six Nations kick off and the mighty Wales look to beat everyone again.
Now costs will be cited as a reason for the lack of standard creative or up-to-dateness! As an affiliate I’d hope that networks are reminding merchants to pull their fingers out and on top of updates and that they’re telling clients “please provide these sizes”.
However, there seems to be little or no standardisation from merchant to merchant in terms of sizing plus very poor housekeeping in making sure that things are up to date – and that’s across all networks. It’s all incredibly frustrating.
Yes I could devise my own or resize the creative that is available – but time is a commodity and given the choice between playing with graphics (which no doubt would need to be given the ok by the merchant anyway) or picking up a 125×125 from a different merchant – guess which is more favourable?
On affiliates4u, recently, there was a discussion asking affiliates why sign up and not promote?
Well the answer is incredibly simple…
… because some merchants do their best to make it as hard as possible to get promoted at even the basic affiliate level of adding a banner. There should be a standard suite of creative (why some can create a 150×150 button but not a 125×125 I don’t know) and that creative should be kept up to date.
As affiliates we want to promote merchants – but please can you try and make it easier for us?