Comments on: Discount Codes: Affiliates vs Users vs Merchants

By: Chris

Chris — Thu, 14 Jun 2007 09:54:12 +0000

Tiered commission system: I have a few of these in place, where I have personally agreed to a drop in commission levels, in order to provide customers with a discount, so it is already available. Another option is to tie up a code with an affiliate. Again I have this in place via an independent merchant that has provided me with a discount code. So no matter where the customer originates from, if they use my code, then I get the discount. Therefore if it gets published or copied by others, then because I have arranged the code, I get the commission not the other website. This is something I blogged about some time ago regarding dropped baskets.

By: shyguy0507

shyguy0507 — Tue, 12 Jun 2007 15:52:03 +0000

I also like the idea about cashback vouchers, I think it could work on lower priced items as well as the user wouldn’t have to register or collect a certain amount of cash in their accounts to claim their ‘reward’. It’s there effectively as soon as they purchase. No more waiting or registering just buy at a discount rate.

Great idea

By: Stephen Pratley

Stephen Pratley — Tue, 12 Jun 2007 15:39:13 +0000

Interesting idea about the ‘cashback’ vouchers Jason. I’ve seen a few sectors such as credit cards have to slash their commissions in recent years as they give more back to their customers themselves leaving less budget for commissions.

This would give affiliates the choice themselves in how to promote the merchant. Full price at full commission, or low price at low commission. I imagine it would only work with areas like finance or very high ticket goods where the commission is a significant sum.

Nice idea….

By: Kaybard Blog » Blog Archive » Discount Codes Vs Cashback Sites

Kaybard Blog » Blog Archive » Discount Codes Vs Cashback Sites — Tue, 12 Jun 2007 09:07:31 +0000

[...] just want to quickly bring up a point mentioned on Jason’s blog about discount [...]

By: Kevin Edwards

Kevin Edwards — Mon, 11 Jun 2007 08:41:38 +0000

Affiliate Window offers merchants the ability to track individual sales and marry these with bespoke discount codes.

For example, an affiliate’s sales will be recorded with any relevant codes. If their bespoke code matches their sales we can be confident the codes are being used in the appropriate way. This avoids the issue of codes being used when they have not been authorised to do so by the merchant, as well as providing a deeper level of reporting on conversion rates and sales’ volumes the codes are driving.