http://www.onelittleduck.co.uk Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Fri, 21 Nov 2008 12:42:00 +0000 http://backend.userland.com/rss092 en Despite the decorations in the store, the panic on the high street about lack of spending, and affiliates being sent lots of parcels it does seem that some merchants have forgotten that Christmas is just around the corner. Either that or they've given up producing creative or perhaps there's a ... http://www.onelittleduck.co.uk/networks/please-make-finding-updated-creative-easier-657.htm Christmas is a funny time for affiliate marketing. On one hand there's commissions being earnt left, right and centre with fantastic incentives on offer and on the other we all get incredibly grumpy if merchants or networks don't send us Christmas cards and presents. That feeling of seasonal grumpiness is ... http://www.onelittleduck.co.uk/networks/thank-you-webgains-christmas-is-here-653.htm Affiliate incentives are very popular this year with merchants, networks and even agencies falling over themselves to offer anything from a few extra quid right up to driving Mustangs in America. They are exciting and they do add that extra bit of oomph when it comes to deciding who to ... http://www.onelittleduck.co.uk/affiliate-marketing/books-direct-golden-ticket-649.htm Cashback is back in the news this week and once again traditional content affiliates are concerned for their longevity. Colin at DVD Times has started a brand new blog called Poisonous Monkey and he asks How can the content affiliates compete with cashback sites?. Whilst Entrepreneur questions if these new ... http://www.onelittleduck.co.uk/affiliate-events/the-rise-of-big-brand-affiliates-637.htm On the one hand it's great to see that The IAB have unveiled a code of best practice for voucher codes, but am I being a tad cynical in wondering why it won't come into effect until 1st January 2009 rather than say 1st December 2008. Surely the fact that ... http://www.onelittleduck.co.uk/affiliate-marketing/iab-unveil-voucher-codes-best-practice-what-next-631.htm Christmas logos are already appearing on many websites - you know the drill a bit of snow here, a picture of Santa there - as many try to cash in on the most wonderful time of the year for shopping and retail. However, few make an effort to add a ... http://www.onelittleduck.co.uk/web-stuff/adding-a-poppy-to-your-logo-627.htm On Friday I received a nice little message from the affiliate manager of personalised gifts merchant Gone Digging. As I'd just signed up for their program Jim kindly offered me a freebie. Now freebies are good (write this down merchants) and some that we're offered do find there way to ... http://www.onelittleduck.co.uk/competitions/what-promotion-can-a-merchant-get-for-just-20-621.htm Despite being in affiliate marketing for what feels like eons now, it's still a shock to the system when a merchant rejects you for reasons which aren't valid for your website or because quite frankly they have no trust in the affiliate to promote them properly. In recent months we've ... http://www.onelittleduck.co.uk/affiliate-marketing/how-do-we-tell-networks-merchants-what-we-do-613.htm Be warned this game could seriously waste a lot of your affiliate marketing day! This is the latest game for King of Shaves and it's called King of Guitar. Based on the highly popular Guitar Hero format it features tracks from Electric Six, Eureka Machines, Beanius, The Dead Petal and ... http://www.onelittleduck.co.uk/web-stuff/the-greatest-ever-viral-game-609.htm First off I can understand why merchants, especially those in the financial sector, are concerned about compliance. Ideally we'd have everything on our sites 100% accurate, but you know things (like sites you run) get forgotten, content left behind, other things take precedence or heaven forbid we sneaked off for ... http://www.onelittleduck.co.uk/affiliate-marketing/omg-and-compliance-604.htm