Archive from October, 2009

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Customer Journey Cookie Attribution – Statistically Flawed?

Customer journey and commission attribution were mentioned in my previous blog post about a4uexpo and after a few days of [...]

Oct 20, 2009     23 Comments
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You Know You Make Me Want To Shout – A4UExpo 2009!

At the start of 2009 I had planned not to attend A4UExpo 2009, but after some umming and ahhing decided [...]

Oct 16, 2009     9 Comments
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Car Insurance Comparison & Cashback Commission Conundrum

Another interesting debate has opened up on A4U regarding click to reveal and voucher codes. The call is for this [...]

Oct 4, 2009     3 Comments
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About One Little Duck

One Little Duck is the affiliate blog of Jason Dale - Managing Director of Loquax. I've been involved in affiliate marketing - now performance marketing - for over 10 years and use the blog to give my views from a hard working siteowner perspective.

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