Customer Journey Cookie Attribution – Statistically Flawed?
Customer journey and commission attribution were mentioned in my previous blog post about a4uexpo and after a few days of “affiliate flu” I’ve been mulling over the talks that covered these issues. Whilst it’s interesting to see stats that prove or disprove affiliate concerns and also to see networks and agencies looking into commission attribution [...]
Categories: Affiliate Marketing
Tags: Cookie Attribution, cookies, Customer Journey
You Know You Make Me Want To Shout – A4UExpo 2009!
At the start of 2009 I had planned not to attend A4UExpo 2009, but after some umming and ahhing decided to go and sure enough it was well worth the time. The key difference between 2009 and 2008, at least for myself and Jude, was that we were better organised. We set up meetings, we [...]
Categories: Affiliate Events
Tags: Grumpy Old Men, Noisy, The Excel
Car Insurance Comparison & Cashback Commission Conundrum
Another interesting debate has opened up on A4U regarding click to reveal and voucher codes. The call is for this action to be banned, something I agree with, but I do wonder if there are worse things happening in the affiliate world? The big question is are they being addressed and if not, when will [...]
Categories: Affiliate Marketing
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