One Little Duck - Affiliate Blog » Content Units http://www.onelittleduck.co.uk Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Thu, 24 Nov 2011 14:10:56 +0000 en hourly 1 http://wordpress.org/?v=3.1.2 Buy.at & Littlewoods Launch Cool New Interactive Video Ads! http://www.onelittleduck.co.uk/affiliate-marketing/buyat-littlewoods-launch-cool-new-interactive-video-ads-454.htm http://www.onelittleduck.co.uk/affiliate-marketing/buyat-littlewoods-launch-cool-new-interactive-video-ads-454.htm#comments Thu, 19 Jun 2008 16:27:26 +0000 Jason Dale http://www.onelittleduck.co.uk/2008/06/buyat-littlewoods-launch-cool-new-interactive-video-ads.html Buy.at and Littlewoods have launched an early contender for Innovation of the Year 2009 with some quite funky new interactive video ads. At first glance they look just like normal videos but, and here’s the cool bit, if you hover your mouse over the products featured you can then click through, via an affiliate link, to buy them. At present there are five of the videos on offer, all ideal for fashion bloggers, but the scope for this technology is immense.

For example, imagine a TV advert showing offers/promotions for an electrical retailer converted into this format! Just hover and click – and you’re on your way to buying. Similarly take a Marks and Spencer ad and use the same technology – one click on Mylene Klass’s bikini and you’re one step away from purchasing!

Another useful feature is that the ads can also be shared socially with an embedding facility that’s integrated into the ad. Very clever!

The major challenge for affiliates is integrating this content into their sites so that it is used by the user and a major challenge for networks is providing options in terms of sizing to enable affiliates to meet that challenge. One size doesn’t always fit all!

That aside a very impressive step forward in the use of video creative!

]]> http://www.onelittleduck.co.uk/affiliate-marketing/buyat-littlewoods-launch-cool-new-interactive-video-ads-454.htm/feed/ 3 Content Units Leave Affiliate Without Width Or Pyjamas! http://www.onelittleduck.co.uk/affiliate-marketing/content-units-leave-affiliate-without-width-or-pyjamas-344.htm http://www.onelittleduck.co.uk/affiliate-marketing/content-units-leave-affiliate-without-width-or-pyjamas-344.htm#comments Mon, 19 Nov 2007 18:24:03 +0000 jason http://www.onelittleduck.co.uk/2007/11/content-units-leave-affiliate-without-width-or-pyjamas.html