Old School & Dated - But We Still Took Gold! February 3rd, 2008 9:36 pm 8 comments

Good news of the week came from Web User who in their latest issue (180, 31st January - 13th February) put Loquax as their gold award winner in a double page feature about competitions. The award is made all the more sweeter as the last time they did a similar feature they didn’t even mention …. Continue Reading

Chicken Out Campaign Gets Creative January 12th, 2008 11:36 pm 3 comments

If you’ve been watching Channel 4 this week you my well be aware of the Chicken Out campaign undertaken by River Cottage’s Hugh Fearnley-Whittingstall. The aim is to change the way chickens are farmed and to encourage the consumer to choose free range eggs and chickens.
The merits of the campaign are being debated around the …. Continue Reading

Do All Your Competition Entrants Visit Your Site? January 9th, 2008 1:47 pm 2 comments

How many of you, merchant or affiliate, run competitions on your sites? And how many of you check where your entries actually come from - e.g. IP address and email address? If we told you that your competition entries could be coming from people who never visit your website would you be bothered?
Recently one …. Continue Reading

Using Video To Promote Merchants & Your Site! November 7th, 2007 1:09 pm 9 comments

I’ve spent the last few days spent messing around with video and seeing what can be done with it and whether it could be used to good effect in web promotions. Every week we send out a newsletter, which is ok, but it’s so much easier if a user can visualise what’s going on or …. Continue Reading

Golden Jigsaw Comes To An Early End! November 1st, 2007 9:12 pm Leave a comment

Sometime back I blogged about the Golden Jigsaw and posed the question would it be the next million dollar homepage? Well yesterday the competition came to an end and so the answer is “no”.
It was described as “the most powerful viral marketing event of 2007″ but sadly it failed to live up to the hype. …. Continue Reading