AdMatch - Doesn’t Quite Do What It Says On The Tin!

Banner space on affiliate sites can be filled in a number of ways - adwords, a fixed banner, content unit, widgets, your own rotating banner script. If you’re doing your own banner thing though it’s often easy to forget about updating them, or merchants pull creative or it gets changed and therefore lacks relevancy.
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Thanks To Coral & Brand Conversions

Last Friday we were lucky enough to be invited along to Ascot for a day’s racing as guests of Coral and Brand Conversions. As an affiliate I like these smaller get togethers, not only because it’s a fun and sociable day out, but it’s a more relaxed atmosphere to chat about work and get to [More Details]

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Are There Enough Gentlemen For an Adword Initiative?

Whilst some networks are gearing themselves up for the Google brand name and trademark bidding fest that launches on May 5th, it was interesting to read a proposal by Affiliate Window regarding Affiliate Keyword Agreements.
The idea is simple: affiliates group together and agree to not bid on the brands or marks of other like [More Details]

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Paid On Results Dead Link Redirect In Action

Working with numerous networks is often difficult (or just plain impossible). Merchants chop and change from one network to another, programs close, or in some cases the merchant sadly goes bust. This can leave an affiliate with dead links that will earn no commissions. It’s also not always possible to remove links the minute they [More Details]

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Are New Networks Attractive To Affiliates?

Once upon a time it was easy to work with all the UK affiliate networks, mainly as there was only a few of them, they all had unique merchants and the number of merchants could be counted on two hands and two feet. Nowadays there’s a plethora of networks, although we are one lighter since [More Details]

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  1. Jason's Affiliate Marketing Blog

    This is the affiliate blog of Jason Dale, co-director of Loquax, which has been running (successfully) since 1998. One Little Duck is for news, views and observations about affiliate marketing, being a siteowner, a reluctant business person, a shy social networker and just general observations. Please feel to add comments!


  2. Loquax
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