Do All Your Competition Entrants Visit Your Site? January 9th, 2008 1:47 pm 3 comments

How many of you, merchant or affiliate, run competitions on your sites? And how many of you check where your entries actually come from - e.g. IP address and email address? If we told you that your competition entries could be coming from people who never visit your website would you be bothered?
Recently one …. Continue Reading

Golden Jigsaw: The Next Million Dollar Homepage? June 22nd, 2007 8:31 am 3 comments

Yesterday, we had a competition submitted to us for a site described as “the most powerful viral marketing event of 2007″! Called The Golden Jigsaw, it involves players locating pieces of a jigsaw that have been placed on various (paying for the privilege) websites. The players have to visit the websites, using various clues, …. Continue Reading

A Nice Competition From Not Designer June 3rd, 2007 9:22 pm 1 comment

We often criticise merchants for the poor design of their competitions, so when there’s a good example of good design it’s important to make sure it’s highlighted… so step forward Not Designer. They’re currently offering people the chance to win a pair of sunglasses of their choice and here’s why we like it:
1. Branded Landing …. Continue Reading

So You Want To Run A Competition? - Part 2 April 18th, 2007 9:32 pm Leave a comment

Setting up a competition or prize draw is fairly easy. However, getting it right isn’t always as straightforward. With a little bit of forethought and organisation it is possible to set up a competition and get it to achieve your aims.
The competition mechanic is incredibly important - Do you want to ask a question? Do …. Continue Reading

So You Want To Run A Competition? April 13th, 2007 9:37 pm 4 comments

Surprisingly given the area we work in, this blog has offered little help or advice to affiliates and/or merchants who are thinking of running competitions. The main reason for that is that we do have a Webmaster’s Guide to Competitions and whilst some of the examples are in need of updating the basics are pretty …. Continue Reading