Comments on: Bingo! Dragons Den Theo Invests Â£200K In Affiliate Site!

By: Phil Fraser

Phil Fraser — Fri, 25 Jul 2008 13:53:30 +0000

Hi Jason

I know I’m VERY late on this but I totally agree with you on all of what you say. A not particularly good set of affiliate sites and a third party download software (which we looked at and decided against quite a while ago) for £200k investment based on as you say ‘wild’ stats.

But dont forget, every £100 they make they have to give TP £30 of it !! No thanks. I’d rather have all £100.

Oh and thanks for the ‘bigger’ players mentioned

Phil

By: Matthew Wood

Matthew Wood — Wed, 31 Oct 2007 16:10:21 +0000

Whilst it’s nice to see investment within the Affiliate Marketing channel, it appears to be a crazy investment – one of the key questions IMO was the failure to ask about customer acquisition.

200k won’t get you very far, especially for a service which offers no distict value add.

By: Stuart

Stuart — Sun, 28 Oct 2007 10:08:28 +0000

A similar thing happened in the last series. A guy came on selling his ‘poker in pubs’ business, which any fool could see was easily copied. What clinched the investment was when he said he had agreed a deal for a payment from online casinos when anyone signed up from his website. All he’d done was put up a few affiliate banners, and the Aussie bloke fell for it hook, line and sinker.

They may be experts in their respective fields, but they really need to take advice when it comes to internet businesses.

By: Clarke

Clarke — Wed, 24 Oct 2007 06:31:35 +0000

Well done for not failing for link bait makes you think all the same, even if they see none of that money, I bet you will find loads of people will have wrote about it and linked to them. Oh look is that a trail of people running to get on the show LOL.

By: Doolally

Doolally — Tue, 23 Oct 2007 18:05:41 +0000

Utterly amazing! Hats off to them for getting the money but I’m not sure that Â£200k is enough to take on the large sites out there. However, having a big name backer may just make the difference and if Theo takes a hands-on approach into working the business up you just never know. It’ll be heavy going though!

By: pete

pete — Tue, 23 Oct 2007 15:09:35 +0000

I actually stopped watching Dragons Den a couple of series ago after I found out that very few of the deals actually go through. Once the initial offer is made one of three things happens.

1: very rarely the deal goes ahead
2: the investor pulls out after going through the accounts witha fine toothcomb
3: the owner pulls out after gettinga better deal from another investor

I’m guessing it will be number 2 for this deal.

By: Chris

Chris — Tue, 23 Oct 2007 10:10:59 +0000

I must admit first when I saw it, I chuckled thinking to myself ‘Not a chance’. I was completely stunned by the investment and can honestly say that personally I think it has to be one of the worse investment deals any of the Dragons have made.

Hats off to the two salesmen who managed to, in my eyes, baffle the Dragons as to what they were actually investing in. Just wish I was that good at pulling the wool over peoples eyes…