The Trackpot – Creating Content With Google Charts
Those of you who affiliate within the bingo and gaming sector may find that it’s often limited in terms of content, updates, news etc. In fact if you look a large range of bingo directories they’re all pretty much the same – bingo calls, bingo blog, latest news etc etc. That’s ok, but at Loquax we wanted to find something different, a new angle – and therefore we came up with The Trackpot.
Simply by taking jackpot data over a given period of time and utilising Google Charts, we’re now able to show the progress of jackpots over a period of time. In short we’re tracking the jackpots i.e. Trackpot!
A crackpot idea or a jackpot idea?
The Trackpot allow us to look at the progress of the current jackpots, noting trends, anomalies and other interesting facts. These can then be used either on the websites we run and/or newsletters. Essentially we’re now using some stats and data to generate content in a unique way.
By using the stats and graphical image we can suggest that perhaps one game is better to play than another at a given time. Of course, bingo is a game of chance and predicting a win is perhaps impossible, but The Trackpot provides a player with information they perhaps never had before.
Unique content, something different, innovation = all good things for your website!
Of course, there’s always a concern that The Trackpot will become part and parcel of every bingo site here on in, but at time of writing we’re pretty sure no other bingo site has ever done this before, which is kind of cool. We’ve also applied it to other jackpot related games, like slots, too.
For this to develop though, we really need more data from bingo and gaming sites, and it’s quite shocking how difficult many find it to be able to rapidly provide this data (SQL call to database, get jackpot amount, write to xml feed). The lesson here is if merchants provide the tools and information, affiliates can often find new ways to utilise it to promote you!
The Trackpot hopefully demonstrates that point – that and that there’s still a few crackpot ideas from the old school ;o)