Sainsbury’s are running a couple of promotions for the World Cup. For example you can apply for a Platinum Credit Card and have the chance to win a TV or you can take out travel insurance and win a trip to South Africa. Now, that sounds just up our street – a good promotion, easy to send traffic, possibility of generating some leads!

Accept it’s not possible! I can promote car insurance for Sainsbury’s and home insurance, but not travel insurance, through DGM! I can also promote loans, but not credit cards. What’s this I can push the credit card via Smart Quotes? Yes, I can… ah, but the link goes to a different landing page and there’s no mention of any promotion.

So Sainsbury’s affiliate program people, take your own advice and try something new today. Give affiliates the chance to promote your offers by creating a program that encompasses all your products (and actually lands on the pages you have).

If you think it might cost you a few quid to do, why not save a few quid on Jamie Oliver’s ad fees, put it into affiliate marketing and voila… Pucka mate! Loverly Jubbley. Sorted!

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