Let’s have a quick show of hands… how many people stopped calling Buy.at “Buy.at” when it changed to Platform A? The good news for everyone other than the one or two of you at the back who are probably lying is that Platform A which was formerly Buy.at is now Buy.at again – complete with the famous red and white symbol. Let’s be thankful they didn’t do a Prince and become squiggle!

To conicide with their return to their original name, and the one everyone used even though they had a new one, they’ve revamped their homepage into something that looks pretty good actually. Now, hopefully, if whoever did the front page could have a go at the internal workings of the CMS and make it a bit more lively then that’d be quite cool too.

One of the things that really frustrates me about Buy.at is the internal navigation.

For example, for some reason I’m only allowed to read 5 pieces of news that are linked on the first page after logging in. None of the news articles link to their relevant programs and after you’ve read the news – guess what you can’t read any more or go to the next article! It’s not really user friendly.

So come on Buy.at – now that Platform A has gone (let’s never speak of it again) have a look around the CMS as a user. A few tweaks should make it more navigable (is that a word) and easier to use.

What’s That Coming Over The Hill?

Staying with “prodigal son” week in affiliate land it’s just been announced that Prezzies Plus have returned their affiliate program to a network footing.

Hmmm – Christmas is Coming!

Prezzies took their ball and other gifts away from Affiliate Window earlier in the year due to various issues with voucher code sites and tried to go it alone (January 2009).

With so many programs it’s hard for an independent program to attract affiliates and I think Prezzies Plus have done the right thing in returning to a network. They have said that “voucher code catalogue sites will be excluded from the program” so hopefully that will mean things run smoothly for them.

In their email and post on A4U Prezzies do admit to being wrong about taking the independent option, and fair do to them for admitting that publically!

Will it be enough though to get back the affiliates they lost earlier in the year?

So what can we learn from Prezzies Plus and Buy.at today?

Well, sometimes you have to go back to go forwards and if it’s not broke don’t tamper with it ;o)

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