Comments on: Take a Ticket & Get In Line – You Can’t All Be No.1! http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: How To Push My Buttons And Get Me To Promote Your Wares http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm/comment-page-1/#comment-37939 How To Push My Buttons And Get Me To Promote Your Wares Mon, 26 May 2008 16:59:28 +0000 http://www.onelittleduck.co.uk/2008/05/take-a-ticket-get-in-line-you-cant-all-be-no1.html#comment-37939 [...] further ideas regarding getting promoted by affiliates read this article Take a Ticket & Get In Line - You Can’t All Be No.1! by Jason, yes I know I am always mentioning his stuff thats because he talks a lot of sense. [...] [...] further ideas regarding getting promoted by affiliates read this article Take a Ticket & Get In Line – You Can’t All Be No.1! by Jason, yes I know I am always mentioning his stuff thats because he talks a lot of sense. [...]

]]> By: Joe Connor http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm/comment-page-1/#comment-37243 Joe Connor Tue, 20 May 2008 23:29:27 +0000 http://www.onelittleduck.co.uk/2008/05/take-a-ticket-get-in-line-you-cant-all-be-no1.html#comment-37243 The relationship between merchant and affiliate is really interesting, there's always a push/pull undercurrent to contend with. Recently I've noticed one network in particular being a lot more savvy asking for x/y/z in return for a/b/c and the balance of power is always shifting - you're right though, there's only one number one slot on our sites (and on google). Merchants also often ask for the wrong things - being on our home page isn't really going to make a big difference to sales - being on the right internal page or featured in our newsletter would often be a lot better. The relationship between merchant and affiliate is really interesting, there’s always a push/pull undercurrent to contend with. Recently I’ve noticed one network in particular being a lot more savvy asking for x/y/z in return for a/b/c and the balance of power is always shifting – you’re right though, there’s only one number one slot on our sites (and on google).
Merchants also often ask for the wrong things – being on our home page isn’t really going to make a big difference to sales – being on the right internal page or featured in our newsletter would often be a lot better.

]]> By: Lies, Damn Lies & Conversion Rates | One Little Duck - Affiliate Blog http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm/comment-page-1/#comment-37092 Lies, Damn Lies & Conversion Rates | One Little Duck - Affiliate Blog Mon, 19 May 2008 13:58:40 +0000 http://www.onelittleduck.co.uk/2008/05/take-a-ticket-get-in-line-you-cant-all-be-no1.html#comment-37092 [...] Take a Ticket & Get In Line - You Can’t All Be No.1! [...] [...] Take a Ticket & Get In Line – You Can’t All Be No.1! [...]

]]> By: How to create the perfect Bingo affiliate programme and sign up new Bingo affiliates http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm/comment-page-1/#comment-37086 How to create the perfect Bingo affiliate programme and sign up new Bingo affiliates Mon, 19 May 2008 11:33:51 +0000 http://www.onelittleduck.co.uk/2008/05/take-a-ticket-get-in-line-you-cant-all-be-no1.html#comment-37086 [...] like Jason is experiencing the same frustrations [...] [...] like Jason is experiencing the same frustrations [...]

]]> By: jdmobile http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm/comment-page-1/#comment-37071 jdmobile Mon, 19 May 2008 09:19:20 +0000 http://www.onelittleduck.co.uk/2008/05/take-a-ticket-get-in-line-you-cant-all-be-no1.html#comment-37071 Balance of Power... initially it's with the affiliate, they decide if they want to join a merchant... then it's with the merchant as they (where needed) accept/reject. Then it's with the affiliate again in deciding how/when/where to promote. As you do more in AM (and hopefully earn more), you get to be more selective in what you do - but at the same time trying not to burn too many bridges (just in case). However, no matter you can't place every merchant at the top of the pile... some have to be lower down the pecking order. Balance of Power… initially it’s with the affiliate, they decide if they want to join a merchant… then it’s with the merchant as they (where needed) accept/reject.

Then it’s with the affiliate again in deciding how/when/where to promote.

As you do more in AM (and hopefully earn more), you get to be more selective in what you do – but at the same time trying not to burn too many bridges (just in case).

However, no matter you can’t place every merchant at the top of the pile… some have to be lower down the pecking order.

]]> By: Jim http://www.onelittleduck.co.uk/affiliate-marketing/take-a-ticket-get-in-line-you-cant-all-be-no1-433.htm/comment-page-1/#comment-37069 Jim Mon, 19 May 2008 08:47:47 +0000 http://www.onelittleduck.co.uk/2008/05/take-a-ticket-get-in-line-you-cant-all-be-no1.html#comment-37069 Raises an interesting point I have often wondered about. Who needs who more? I often notice that it is the affiliates that seem to be in control (or think they are!) which suprises me because without the merchants surely the affiliates can't exist. However merchants can exist without affiliates, there are plenty of other marketing opportunities out there and some of the strong brands will have no trouble getting traffic anyway. I guess actually what is required is a symbiosis between the two parties. I would have thought that if I was a merchant and my affiliate asked me to bend to their needs Id probably move onto the next guy - merchants are busy too! Id want to work with someone who seemed excited about taking up my deal and working with me. This seems to be the attitude of my employer - but then as a bigger player maybe the marketing team can afford to chose (im an IT chap, not on the business side!). It's interesting to read the above as I am in the "affiliate dreamer" stage! I cant comment from my own experience. Id be interested to know who you think has the most power? Or does it depend on the size of the affiliate site vs the size of the merchant?! As a starter I imagine having to take any scheme that would have me! Raises an interesting point I have often wondered about. Who needs who more? I often notice that it is the affiliates that seem to be in control (or think they are!) which suprises me because without the merchants surely the affiliates can’t exist. However merchants can exist without affiliates, there are plenty of other marketing opportunities out there and some of the strong brands will have no trouble getting traffic anyway.

I guess actually what is required is a symbiosis between the two parties. I would have thought that if I was a merchant and my affiliate asked me to bend to their needs Id probably move onto the next guy – merchants are busy too! Id want to work with someone who seemed excited about taking up my deal and working with me. This seems to be the attitude of my employer – but then as a bigger player maybe the marketing team can afford to chose (im an IT chap, not on the business side!).

It’s interesting to read the above as I am in the “affiliate dreamer” stage! I cant comment from my own experience. Id be interested to know who you think has the most power? Or does it depend on the size of the affiliate site vs the size of the merchant?! As a starter I imagine having to take any scheme that would have me!

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