Comments on: Recession Hits Affiliate Marketing as DGM Enters Administration

By: James

James — Tue, 27 Jul 2010 22:03:52 +0000

Well Tracesmart (one of the merchants) have emailed me to say they will honour all commissions, I wonder if 192.com will follow suit? lets hope so.

By: richard101

richard101 — Fri, 16 Jul 2010 22:23:10 +0000

My concern is that there will be a number of brands that use DGM and may become concerned about the viability of the affiliate channel.

These companies may stop affiliate marketing all together and, may even start negative publicity for the industry as a whole.

I hope networks build on the their strengths as agencies enter the market. I personally find agencies provide an inferior service, increase my work load, are less efficient and they don’t have the technical knowledge to resolve issues.

By: Rich

Rich — Fri, 16 Jul 2010 14:48:49 +0000

I can only echo the sentiments of the other commenters by saying very sad to see DGM go under. Sincerely hope all DGM staff find themselves back in work very soon and remain in the industry.

I think all networks are being squeezed at the moment while they struggle to justify the 30% override on which their business models were built. Networks really need to go beyond just a tracking solution and provide a service merchants really see value in. Otherwise overrides will continue to get squeezed, more merchants will build their own platforms, and more networks will disappear which will be to the detriment of the industry.

By: rob taylor

rob taylor — Fri, 16 Jul 2010 13:43:13 +0000

It is sad, but not a total suprise.

There are some rock solid networks out there, just look beyond the glitz.

By: Kevin Edwards

Kevin Edwards — Fri, 16 Jul 2010 13:14:32 +0000

Am genuinely saddened by today’s news. Having spent three of my formative affiliate marketing years at the network it was truly visionary in some of the ideas.

Affiliate marketing owes a significant debt to the network for fostering a vast amount of talent still working within the industry today.

I obviously feel for the employees but have no doubt they’re well placed to move into other online roles.

On the voucher code subject – I don’t want to detract from my above sentiments but it’s a massively overcooked subject and vouchers account for a relatively small percentage of sales across the industry so lets not lose perspective of the huge variety of activity (more now than ever before) that affiliate marketing offers.