Comments on: Purge Inactivity To Get The Best From Your Affiliates! http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Culling Affiliate Emails - How To Respond - If You Can! | One Little Duck - Affiliate Blog http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-51302 Culling Affiliate Emails - How To Respond - If You Can! | One Little Duck - Affiliate Blog Thu, 26 Feb 2009 16:33:34 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-51302 [...] tell me that as I’m an inactive that we’re being kicked off their affiliate program. Culling affiliates from a program just because they’re inactive is, in my opinion, a pointless exercise for all [...] [...] tell me that as I’m an inactive that we’re being kicked off their affiliate program. Culling affiliates from a program just because they’re inactive is, in my opinion, a pointless exercise for all [...]

]]> By: ralph http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-33004 ralph Wed, 26 Mar 2008 02:12:41 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-33004 i dont see the point in culling, there is no point in removing seemingliy inactive affiliates as they will produce a sale at some point and one sale is always worth waiting for! i dont see the point in culling, there is no point in removing seemingliy inactive affiliates as they will produce a sale at some point and one sale is always worth waiting for!

]]> By: Moose http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32918 Moose Sun, 23 Mar 2008 12:14:17 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32918 Flipping this on its head for a moment, from the circa 2500 affiliate programs in the UK, if affiliates removed inactive merchants ie those they had never received communication from (even a direct promotional email) or not attended any important events like a4uexpo, how many merchants do you think would be left. Some networks seem to happily allow the purging of affiliates, but how often do they purge inactive merchants or agencies. Just a thought. Flipping this on its head for a moment, from the circa 2500 affiliate programs in the UK, if affiliates removed inactive merchants ie those they had never received communication from (even a direct promotional email) or not attended any important events like a4uexpo, how many merchants do you think would be left. Some networks seem to happily allow the purging of affiliates, but how often do they purge inactive merchants or agencies. Just a thought.

]]> By: Handling Inactive Affilates - Currys Get It Right http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32815 Handling Inactive Affilates - Currys Get It Right Thu, 20 Mar 2008 15:10:00 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32815 [...] the wake of the cull of inactive affiliates that John Lewis are going to carry out, it warms the cockles of my heart to get an email from [...] [...] the wake of the cull of inactive affiliates that John Lewis are going to carry out, it warms the cockles of my heart to get an email from [...]

]]> By: Lammo http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32788 Lammo Wed, 19 Mar 2008 22:43:27 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32788 This is another of those issues that just won't go away - Someone somewhere has made the conscious decision that removing affiliates from the program en masse is a good idea, ignoring the fact that those affiliates may just be in need of a gentle nudge, some decent creative, or just forgotten about your program after you took 12 weeks to approve them in the first place. And for every one who thinks like that, there's another smaller, yet switched-on merchant ready to reap the rewards of actually using a bit of common sense. This is another of those issues that just won’t go away – Someone somewhere has made the conscious decision that removing affiliates from the program en masse is a good idea, ignoring the fact that those affiliates may just be in need of a gentle nudge, some decent creative, or just forgotten about your program after you took 12 weeks to approve them in the first place.

And for every one who thinks like that, there’s another smaller, yet switched-on merchant ready to reap the rewards of actually using a bit of common sense.

]]> By: Zak http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32780 Zak Wed, 19 Mar 2008 16:37:03 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32780 It genuinely amazes me! Why don't these big players get the same point across in a much more positive way. So, for example, instead of saying "we are kicking you off our programme because you haven't generated any sales" why not say "lets work with you to start generating some sales". Instead of saying "you're not linking to us that's not good enough" why not say "have you seen this great new product which sits with your user demographic. How about promoting it on your site?" ETC. As I've said before (and I'll say again...) It's not rocket science. Also - look at the quality of affiliates who have responded (including Jason) who have been kicked off the progamme!!! All REAL QUALITY AFFILIATES who any merchant SHOULD love to work. It genuinely amazes me!

Why don’t these big players get the same point across in a much more positive way.

So, for example, instead of saying “we are kicking you off our programme because you haven’t generated any sales” why not say “lets work with you to start generating some sales”.

Instead of saying “you’re not linking to us that’s not good enough” why not say “have you seen this great new product which sits with your user demographic. How about promoting it on your site?”

ETC.

As I’ve said before (and I’ll say again…) It’s not rocket science.

Also – look at the quality of affiliates who have responded (including Jason) who have been kicked off the progamme!!! All REAL QUALITY AFFILIATES who any merchant SHOULD love to work.

]]> By: Monty http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32777 Monty Wed, 19 Mar 2008 14:54:42 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32777 When I was involved in affiliate marketing from the merchant side one of the metrics the agency used to show the effectiveness of the programme was "click active affiliates". In other words, the percentage of the affiliates signed up who were actively sending traffic to the merchant. So, remove all your inactive affiliates and by definition your "click active" percentage shoots up and it looks like you're doing a worthwhile job. Just a thought. When I was involved in affiliate marketing from the merchant side one of the metrics the agency used to show the effectiveness of the programme was “click active affiliates”. In other words, the percentage of the affiliates signed up who were actively sending traffic to the merchant. So, remove all your inactive affiliates and by definition your “click active” percentage shoots up and it looks like you’re doing a worthwhile job. Just a thought.

]]> By: Jesse Owen http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32770 Jesse Owen Wed, 19 Mar 2008 13:07:39 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32770 I haven't been missed out this time - I got the same email. I haven’t been missed out this time – I got the same email.

]]> By: Lee McCoy http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32769 Lee McCoy Wed, 19 Mar 2008 12:47:01 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32769 Perhaps we're inactive because we don't get any encouragement from the merchant? We're not offered a reason to promote them. We're not made to feel valued. If a merchant is complaining of affiliate inactivity, they should look at themselves first! Perhaps we’re inactive because we don’t get any encouragement from the merchant? We’re not offered a reason to promote them. We’re not made to feel valued.

If a merchant is complaining of affiliate inactivity, they should look at themselves first!

]]> By: Stephen Pratley http://www.onelittleduck.co.uk/affiliate-marketing/purge-inactivity-to-get-the-best-from-your-affiliates-391.htm/comment-page-1/#comment-32767 Stephen Pratley Wed, 19 Mar 2008 12:05:07 +0000 http://www.onelittleduck.co.uk/2008/03/purge-inactivity-to-get-the-best-from-your-affiliates.html#comment-32767 Sounds like you got the John Lewis email too? Compare and contrast to the praise I gave one of their competitors - M&S not long ago, it just shows that there are better alternatives: http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/ I was particularly thrilled at the prospect of this requirement: "please contact me providing the URL of the site where you intend to promote johnlewis.com and a screenshot illustrating the inventory you are able to commit to the brand." So which part of a performance-based partnership involves me promising traffic to a merchant at no cost? Sounds like you got the John Lewis email too?

Compare and contrast to the praise I gave one of their competitors – M&S not long ago, it just shows that there are better alternatives:

http://www.stephenpratley.com/the-alternative-to-throwing-out-your-affiliates/

I was particularly thrilled at the prospect of this requirement:

“please contact me providing the URL of the site where you intend to promote johnlewis.com and a screenshot illustrating the inventory you are able to commit to the brand.”

So which part of a performance-based partnership involves me promising traffic to a merchant at no cost?

]]>