Comments on: Offer Frustrations http://www.onelittleduck.co.uk/affiliate-marketing/offer-frustrations-132.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: jason http://www.onelittleduck.co.uk/affiliate-marketing/offer-frustrations-132.htm/comment-page-1/#comment-132 jason Wed, 24 May 2006 17:30:48 +0000 http://www.onelittleduck.co.uk/2006/05/offer-frustrations.html#comment-132 The problem is though the promotion isn't just for Nectar customers. The promotion spreads around the web and Nectar pick up the "small affiliate" customers too. So Nectar gets bigger - you guys are happy as you're getting sales, Nectar are happy... and it's the small affiliates sat wondering how do you combat that - the answer is you can't. It's hard enough to get users interested in offers/discounts - without every offer you have in your arsenal totally pointless. No one person's fault but wholly frustrating seeing user after user commenting how they've just bought at Buy Cosmetics! C'est la vie of the affiliate I guess. The problem is though the promotion isn’t just for Nectar customers. The promotion spreads around the web and Nectar pick up the “small affiliate” customers too. So Nectar gets bigger – you guys are happy as you’re getting sales, Nectar are happy… and it’s the small affiliates sat wondering how do you combat that – the answer is you can’t.

It’s hard enough to get users interested in offers/discounts – without every offer you have in your arsenal totally pointless. No one person’s fault but wholly frustrating seeing user after user commenting how they’ve just bought at Buy Cosmetics! C’est la vie of the affiliate I guess.

]]> By: Paul Wright http://www.onelittleduck.co.uk/affiliate-marketing/offer-frustrations-132.htm/comment-page-1/#comment-131 Paul Wright Wed, 24 May 2006 12:38:31 +0000 http://www.onelittleduck.co.uk/2006/05/offer-frustrations.html#comment-131 Hi Jason, I hear your frustration and can hopefully provide you with a few answers. As you probably know I'm the affiliate manager for Buy Cosmetics and was therefore involved in setting up this offer for Nectar. Just to clarify, this isn’t a big brand vs small affiliate type scenario. Nectar IS an affiliate just like everybody else; they use the Buy Cosmetics links on CJ just like thousands of other affiliates do. The real battle here is Big Affiliate vs Small Affiliate and as you know, affiliates who are able to deliver more sales are rewarded more often than not with an increase in commission. With nectar having a penetration of 2million plus households you can imagine how they would become more than just a super affiliate. If more commission isn’t available then Buy Cosmetics can get creative with their promotions as in this instance. This kind of things certainly isn’t new, the likes of Greasy Palm and The Mutual have been doing it for years. Perhaps now we’re seeing a corporatisation in affiliate marketing with the likes of Airmiles and Nectar getting in on the act? Bottom line - If any affiliate can provide good volumes of sales I am always open to suggestions and can tailor the program to best suit them. If affiliates would like to increase their sales for Buy Cosmetics and don’t know how, well I’m always here to help. Cheers Paul. Hi Jason, I hear your frustration and can hopefully provide you with a few answers.

As you probably know I’m the affiliate manager for Buy Cosmetics and was therefore involved in setting up this offer for Nectar.

Just to clarify, this isn’t a big brand vs small affiliate type scenario. Nectar IS an affiliate just like everybody else; they use the Buy Cosmetics links on CJ just like thousands of other affiliates do. The real battle here is Big Affiliate vs Small Affiliate and as you know, affiliates who are able to deliver more sales are rewarded more often than not with an increase in commission. With nectar having a penetration of 2million plus households you can imagine how they would become more than just a super affiliate. If more commission isn’t available then Buy Cosmetics can get creative with their promotions as in this instance.

This kind of things certainly isn’t new, the likes of Greasy Palm and The Mutual have been doing it for years. Perhaps now we’re seeing a corporatisation in affiliate marketing with the likes of Airmiles and Nectar getting in on the act?

Bottom line – If any affiliate can provide good volumes of sales I am always open to suggestions and can tailor the program to best suit them. If affiliates would like to increase their sales for Buy Cosmetics and don’t know how, well I’m always here to help.

Cheers
Paul.

]]> By: Affiliate Blog » Weekend of Affilliate Blogging http://www.onelittleduck.co.uk/affiliate-marketing/offer-frustrations-132.htm/comment-page-1/#comment-129 Affiliate Blog » Weekend of Affilliate Blogging Mon, 22 May 2006 08:34:22 +0000 http://www.onelittleduck.co.uk/2006/05/offer-frustrations.html#comment-129 [...] Jason Dale had a well deserved rant about the inequality between the offers available to bigger brands and those available to affiliates. Jason recently also posted about someone wanting to leave his mailing list. It’s not a weekend blog post but it did make me laugh [...] [...] Jason Dale had a well deserved rant about the inequality between the offers available to bigger brands and those available to affiliates. Jason recently also posted about someone wanting to leave his mailing list. It’s not a weekend blog post but it did make me laugh [...]

]]>