Moneysupermarket Launch Voucher Codes TV Advert

Aug 19, 2010 by Jason Dale    2 Comments    Posted under: Affiliate Marketing

Moneysupermarket.com have employed the services of Omid Djalili to front their TV advertising campaigns over the last few months. To be honest I usually ignore them as they’re of little interest and just not as funny as the Gocompare.com “he’s only a tenor” advert. However, the latest one did make me stop for a moment.

In fact it made me stop and rewind Sky+ as I was sure I heard the words “discount vouchers”!

And indeed you do!

Now I’m not 100% certain, but is this the first TV advert for online voucher codes? I know there have been cashback site adverts (whatever happened to those guys?) but never anything for vouchers.

It’s not the best of adverts in my opinion as it’s not funny and it doesn’t really convey the message very well, but I guess you could argue it made me stop for a moment that it did it’s job? What it did make me wonder is, given that we’re now just weeks away from the Christmas shopping frenzy and with the economy as it is will we see other affiliate code sites on the small screen?

Is the small screen a viable option for voucher code sites or indeed other affiliate sites?

Will we be seeing adverts featuring voucher code site owners such as Doug, Duncan and Mark dressed up as Santa Claus and pulling out voucher codes to offer to the masses?

Stranger things have happened!

Mind, if it does happen let’s hope that it’s a lot better than seeing someone choking, being hit with a trolley and breaking a fish tank.

2 Comments + Add Comment

  • The tv ad means one thing to me: the voucher codes websites will be become bigger businesses.

    One phrase catch my attention in your post, though. Do you mean that Christmas shopping frenzy in UK starts in september?

  • I also thought that why hasn’t the big voucher codes sites done this type of advertising before. The amount of people I’ve spoken to who still don’t know what a voucher or discount code site is. I also think people will get annoyed with most of those sites crammed full of codes/offers that don’t work. Will be interesting to see how well moneysupermarket does out of this.

About One Little Duck

One Little Duck is the affiliate blog of Jason Dale - Managing Director of Loquax. I've been involved in affiliate marketing - now performance marketing - for over 10 years and use the blog to give my views from a hard working siteowner perspective.

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