Comments on: Interesting Cashback Consumer Advice http://www.onelittleduck.co.uk/affiliate-marketing/interesting-cashback-consumer-advice-247.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Simon Collins http://www.onelittleduck.co.uk/affiliate-marketing/interesting-cashback-consumer-advice-247.htm/comment-page-1/#comment-15461 Simon Collins Tue, 15 May 2007 16:47:54 +0000 http://www.onelittleduck.co.uk/2007/04/interesting-cashback-consumer-advice.html#comment-15461 We run FoxyBingo it offers users £5 for just registering with us. What hacks us off is all the other sites Gala for example who claim £10 free but this is a matched bonus. We are keen to work out ways of getting the message over that this is a no strings offer unlike many other sites but it sounds like we are gripping and mean. We run FoxyBingo it offers users £5 for just registering with us.

What hacks us off is all the other sites Gala for example who claim £10 free but this is a matched bonus.

We are keen to work out ways of getting the message over that this is a no strings offer unlike many other sites but it sounds like we are gripping and mean.

]]> By: Joe http://www.onelittleduck.co.uk/affiliate-marketing/interesting-cashback-consumer-advice-247.htm/comment-page-1/#comment-12819 Joe Wed, 25 Apr 2007 08:03:04 +0000 http://www.onelittleduck.co.uk/2007/04/interesting-cashback-consumer-advice.html#comment-12819 Jason, I think your point re. merchants and networks getting too comfortable with cashback affiliates is a very valid and a wake up call to us all. Matt Wood has already said on his recent interview with Fraser that 40% of the network's revenue now comes from cashback sites. That’s a huge amount! However, I think it is inevitable, that as the collective buying powers of the cashback site increases, the network WILL bypass and discriminate against other affiliates (especially smaller or less established affiliates like myself). I guess the only way to combat that (and I maybe very naive here) is to be even more creative and innovative to bring in the sales. Joe Jason,

I think your point re. merchants and networks getting too comfortable with cashback affiliates is a very valid and a wake up call to us all. Matt Wood has already said on his recent interview with Fraser that 40% of the network’s revenue now comes from cashback sites. That’s a huge amount!

However, I think it is inevitable, that as the collective buying powers of the cashback site increases, the network WILL bypass and discriminate against other affiliates (especially smaller or less established affiliates like myself). I guess the only way to combat that (and I maybe very naive here) is to be even more creative and innovative to bring in the sales.

Joe

]]> By: jason http://www.onelittleduck.co.uk/affiliate-marketing/interesting-cashback-consumer-advice-247.htm/comment-page-1/#comment-11488 jason Sun, 22 Apr 2007 21:33:06 +0000 http://www.onelittleduck.co.uk/2007/04/interesting-cashback-consumer-advice.html#comment-11488 Clarke, I'm not too concerned about the affiliate commission aspect, the point I was trying to make is that as consumer's start to wise up to how to make the most of the offers then that's going to lead to problems for merchants. I read on a forum that someone had got cashback with their Egg credit card, cashback with a rebate site AND used a discount code to buy stuff online for a fairly pricey purchase. Great for the consumer, but is it for the merchants? If you run Cyberslotz and basically were handing out £25 free as is described above would you be happy (assuming that everyone who uses the cashback site is fully aware of this wonderful way to earn a free couple of quid)? Is this really the way things should be? For me cashback sites are a problem for a lot of affiliates - ultimately will we all have to offer cashback just to generate sales or at least "compete"? Or will the likes of insurance companies and even gaming sites go "hold on, we can offer online users cashback incentives direct and save on advertising costs by not running affiliate programs"? Also are merchants getting "too comfortable" with cashback affiliate revenue that they're no longer bothered about other affiliates - in fact are networks getting "comfortable" too? Will affiliate marketing become something simply for PPC and Cashback affiliates with the affiliate model becoming outdated for content and community sites? Jason Clarke, I’m not too concerned about the affiliate commission aspect, the point I was trying to make is that as consumer’s start to wise up to how to make the most of the offers then that’s going to lead to problems for merchants.

I read on a forum that someone had got cashback with their Egg credit card, cashback with a rebate site AND used a discount code to buy stuff online for a fairly pricey purchase. Great for the consumer, but is it for the merchants?

If you run Cyberslotz and basically were handing out £25 free as is described above would you be happy (assuming that everyone who uses the cashback site is fully aware of this wonderful way to earn a free couple of quid)? Is this really the way things should be?

For me cashback sites are a problem for a lot of affiliates – ultimately will we all have to offer cashback just to generate sales or at least “compete”? Or will the likes of insurance companies and even gaming sites go “hold on, we can offer online users cashback incentives direct and save on advertising costs by not running affiliate programs”?

Also are merchants getting “too comfortable” with cashback affiliate revenue that they’re no longer bothered about other affiliates – in fact are networks getting “comfortable” too? Will affiliate marketing become something simply for PPC and Cashback affiliates with the affiliate model becoming outdated for content and community sites?

Jason

]]> By: Clarke http://www.onelittleduck.co.uk/affiliate-marketing/interesting-cashback-consumer-advice-247.htm/comment-page-1/#comment-11475 Clarke Sun, 22 Apr 2007 20:05:03 +0000 http://www.onelittleduck.co.uk/2007/04/interesting-cashback-consumer-advice.html#comment-11475 You are going to see a lot more “incentive site get this commission” for the Networks that can support this kind of commission set up. Not all Merchants are happy with cash back sites, but you do have a huge portion of them that are very happy. As always it all comes down to what kind of model they have in place and what works for them. But yes I do see more of the “this is what normal Affiliates get and this is what incentive Affiliates get” as commission deals. However as per all rules there will be some rouge Affiliates that pretend not to have Incentive Sites to get the better deal that can/will spoil commission for the people playing by the rules. You are going to see a lot more “incentive site get this commission” for the Networks that can support this kind of commission set up. Not all Merchants are happy with cash back sites, but you do have a huge portion of them that are very happy. As always it all comes down to what kind of model they have in place and what works for them.

But yes I do see more of the “this is what normal Affiliates get and this is what incentive Affiliates get” as commission deals. However as per all rules there will be some rouge Affiliates that pretend not to have Incentive Sites to get the better deal that can/will spoil commission for the people playing by the rules.

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