Comments on: How To Engage Your Affiliates So They Promote You! http://www.onelittleduck.co.uk/affiliate-marketing/how-to-engage-your-affiliates-so-they-promote-you-381.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Tara http://www.onelittleduck.co.uk/affiliate-marketing/how-to-engage-your-affiliates-so-they-promote-you-381.htm/comment-page-1/#comment-31876 Tara Wed, 05 Mar 2008 14:43:28 +0000 http://www.onelittleduck.co.uk/2008/03/how-to-engage-your-affiliates-so-they-promote-you.html#comment-31876 Great post Jason - always good to get pointers. It's surprising that after all this time there is still a certain mindset for some... I do have to say though, that as merchants (or representatives of them), we expect our partners to know their audiences better than we do. Which is why we might ask some questions around what you might be looking for. I guess the trick is to meet in the middle to support one another, which can only come from good communication! Great post Jason – always good to get pointers. It’s surprising that after all this time there is still a certain mindset for some…

I do have to say though, that as merchants (or representatives of them), we expect our partners to know their audiences better than we do. Which is why we might ask some questions around what you might be looking for. I guess the trick is to meet in the middle to support one another, which can only come from good communication!

]]> By: Neil http://www.onelittleduck.co.uk/affiliate-marketing/how-to-engage-your-affiliates-so-they-promote-you-381.htm/comment-page-1/#comment-31853 Neil Mon, 03 Mar 2008 13:22:19 +0000 http://www.onelittleduck.co.uk/2008/03/how-to-engage-your-affiliates-so-they-promote-you.html#comment-31853 Good article - one for us merchants to take on-board! On all sides we often fail to see things from each other's point of view, so some pointers which may seem obvious to affiliates but may be less obvious to merchant marketers are welcome. Good article – one for us merchants to take on-board!

On all sides we often fail to see things from each other’s point of view, so some pointers which may seem obvious to affiliates but may be less obvious to merchant marketers are welcome.

]]> By: Zak http://www.onelittleduck.co.uk/affiliate-marketing/how-to-engage-your-affiliates-so-they-promote-you-381.htm/comment-page-1/#comment-31852 Zak Mon, 03 Mar 2008 13:11:47 +0000 http://www.onelittleduck.co.uk/2008/03/how-to-engage-your-affiliates-so-they-promote-you.html#comment-31852 Great post Jason! I agree, as a merchant it's imperative to notify your affiliates of everything related to them which will help drive them (and you) sales - from new product launches through to tv advertising. It still amazes me how few merchants actually do this (but also makes me smile in a wry way coz it means that if we do this sort of thing people will like us more!!). Great post Jason!

I agree, as a merchant it’s imperative to notify your affiliates of everything related to them which will help drive them (and you) sales – from new product launches through to tv advertising.

It still amazes me how few merchants actually do this (but also makes me smile in a wry way coz it means that if we do this sort of thing people will like us more!!).

]]> By: Moose http://www.onelittleduck.co.uk/affiliate-marketing/how-to-engage-your-affiliates-so-they-promote-you-381.htm/comment-page-1/#comment-31825 Moose Sun, 02 Mar 2008 21:16:35 +0000 http://www.onelittleduck.co.uk/2008/03/how-to-engage-your-affiliates-so-they-promote-you.html#comment-31825 Good post, especially .. "4. Big brand name doesn’t equate to an affiliate falling over backwards and promoting you. It’s a numbers game, and if there are no numbers after the £ signs on my account, your brand counts for nowt." ... as for unpersonalised emails ie "dear affiliate" .. they end up staright in the trash. Good post, especially .. “4. Big brand name doesn’t equate to an affiliate falling over backwards and promoting you. It’s a numbers game, and if there are no numbers after the £ signs on my account, your brand counts for nowt.” … as for unpersonalised emails ie “dear affiliate” .. they end up staright in the trash.

]]> By: Richard http://www.onelittleduck.co.uk/affiliate-marketing/how-to-engage-your-affiliates-so-they-promote-you-381.htm/comment-page-1/#comment-31817 Richard Sun, 02 Mar 2008 18:14:21 +0000 http://www.onelittleduck.co.uk/2008/03/how-to-engage-your-affiliates-so-they-promote-you.html#comment-31817 Great post, I couldn't agree more. I would like to add another thing though. It really annoys me when an affiliate manager sends a blatent standardised affiliate invitation to me expecting top positions without even checking out my sites (some of these have even arrived in my inbox referring to other competitors sites and not even my own due to cut and paste!). I also hate it when you get that very same email ten times in the same week. I have recently been sent the same 'invitation' email four times in one day! I also hate it when affiliate managers are rude, I once had an insulting email that basically said 'I can't believe you are not promoting us, what kind of site are you? If only all affiliate managers read the above post! Great post, I couldn’t agree more. I would like to add another thing though. It really annoys me when an affiliate manager sends a blatent standardised affiliate invitation to me expecting top positions without even checking out my sites (some of these have even arrived in my inbox referring to other competitors sites and not even my own due to cut and paste!). I also hate it when you get that very same email ten times in the same week. I have recently been sent the same ‘invitation’ email four times in one day! I also hate it when affiliate managers are rude, I once had an insulting email that basically said ‘I can’t believe you are not promoting us, what kind of site are you? If only all affiliate managers read the above post!

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