Comments on: Should Exclusive Voucher Codes Be Activated By Links? http://www.onelittleduck.co.uk/affiliate-marketing/exclusive-voucher-codes-1298.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Matt Bailey http://www.onelittleduck.co.uk/affiliate-marketing/exclusive-voucher-codes-1298.htm/comment-page-1/#comment-52356 Matt Bailey Wed, 09 Dec 2009 11:34:44 +0000 http://www.onelittleduck.co.uk/?p=1298#comment-52356 At i-level, we have examined this with some of our merchants but the feedback that we've received from some of the larger voucher code affiliates is that users prefer a physical code that they can enter. I also see Ray's point about checking codes. Having a link would make it a nightmare for affiliates to test whether codes are still active. At i-level, we have examined this with some of our merchants but the feedback that we’ve received from some of the larger voucher code affiliates is that users prefer a physical code that they can enter.

I also see Ray’s point about checking codes. Having a link would make it a nightmare for affiliates to test whether codes are still active.

]]> By: Raymond Theakston http://www.onelittleduck.co.uk/affiliate-marketing/exclusive-voucher-codes-1298.htm/comment-page-1/#comment-52345 Raymond Theakston Thu, 03 Dec 2009 02:21:02 +0000 http://www.onelittleduck.co.uk/?p=1298#comment-52345 I'm against the idea as a blanket change. I remember one very large code site had every link initially saying "Click for 10% discount" but when you got to the other side there was no discount. Will I have say "Click for 10% discount, no really really, there is a 10% discount but you won't know for sure until you've submitted your credit card details and placed the order"? Having a code that can be tested at checkout backs up that the discount is valid. Otherwise merchants will need to build good exclusive landing pages or state immediately at checkout that a discount has been applied. Some of my better offers are where I've got exclusive offers but where there's no code. As there's no code, instead people publicise my urls instead of the code, so I'm getting a lot of free links, which enhances the site as a whole. I’m against the idea as a blanket change. I remember one very large code site had every link initially saying “Click for 10% discount” but when you got to the other side there was no discount.

Will I have say “Click for 10% discount, no really really, there is a 10% discount but you won’t know for sure until you’ve submitted your credit card details and placed the order”?

Having a code that can be tested at checkout backs up that the discount is valid. Otherwise merchants will need to build good exclusive landing pages or state immediately at checkout that a discount has been applied.

Some of my better offers are where I’ve got exclusive offers but where there’s no code. As there’s no code, instead people publicise my urls instead of the code, so I’m getting a lot of free links, which enhances the site as a whole.

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