105,00 users looking to spend money and search for deals is significantly different to 160,000 who want access to free competitions.

Then it comes down to active users – and then how many you can convert/convince to supporting the service you offer.

Another factor is this… eDeals were there and happy to talk to us. Another white label provider, of a very well known casback site, wanted set up fees etc and took weeks to respond to enquiries.

Finally, I’m not sure given my dislike of 100% cashback sites that I’d be happy contributing to the issues that they cause content affiliates who aren’t in a position to compete with them on an equal footing. Yes I could see it might be good for business, but the wider affiliate marketing picture needs to be assessed in terms of what 100% does to other affiliate channels… and it’s perhaps time networks/merchants realised this.

Jason

Jason did you do the maths on what you would earn for the sales as you already have setup sites and section to market offers that eDeals have so you happy taking a very small piece of the pie its funny how eDeals shouts out 60% but if you take a look at it, its 60% of 50% so for a etc on their site for a £100 commission you get £30 on a £1000 sales but with a discount code site on a £1000 sale you get £100 even if take out the 10% discount code offer its still £90 even with 20% off its £80, £50 more then a cashback site.

i understand you building users with a cashback site then senting them to another cashback site but you already have a database of users their is no need for this eDeal cashback site.

Jason take a look at hotukdeals.com they use 100% commission for themselves with hotukdeals and yearly fee with their cashback site quidco and you have more members on your forum etc

hotukdeals: 105,473 members
Loquax: 168,552 members

Jason even if you setup a 100% cashback site and offer a company 50% of the yearly fee for running the site for you, and you market the site on your Loquax site and newsletters you would still earn a lot more moeny then with this eDeals cashback site.

i now the big problem is having the time to run a 100% cashback site and you dont have time but get another company to run the site for you and give them 50% of the yearly fee.

You see with John Lamerton had a problem with staff when becoming a “Corporate Affiliate” but i think the problem he got was paying the staff a wage then a % of the sales or big bonuses so the staff was just clock watching then helping HIS business grow so you have a company a % of the yearly fee plus big bonuses then they will work their ass off.

Jason its still not too late to go 100% cashback ; )

David – thanks for that.

Jim – there’s always a worry that we’ll lose some who have supported the site traditionally. However, many users forget they can support the site by shopping online and click off via Google, other sites etc. – so we missed out anyway.

The aim will be to build up a group of regular cashquackers and see if that will help it grow organically amongst the incumbent community.

Good luck with it. I imagine it’ll do well for you given the success of Loquax itself.

Best of luck with the launch of Cashquack. I understand that with a white label website you don’t have the significant outlay of designing and developing the website from scratch, so there’s not really that much to lose– but don’t you think the Cash Back arena is becoming completely saturated especially now that Microsoft have now entered the ring with their Live Search Cash Back, which will no doubt make it difficult for UK Cash Back sites especially the start ups.

Lauren

http://www.sososher.com

Jason

Congratulations on the launch of your new site and I hope it’s a mega-success.

P.S. If I can help in any way whatsoever, you know where to get hold of me.