http://www.onelittleduck.co.uk/affiliate-marketing/co-registration-affiliate-marketing-197.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Thu, 02 Sep 2010 12:42:52 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://www.onelittleduck.co.uk/affiliate-marketing/co-registration-affiliate-marketing-197.htm/comment-page-1/#comment-2649 Cost Per News » End of Co-Registration Craze in CPA Marketing? Wed, 15 Nov 2006 06:08:47 +0000 http://www.onelittleduck.co.uk/2006/11/co-registration-affiliate-marketing.html#comment-2649 [...] The simple “yes/no” opt-in platform has morphed into a very lucrative model. The leads produced in the co-reg model are now much higher quality than other channels such as email, banner or pop.  Whereas many advertising networks kept registration path offers separate from their email counterparts, many advertisers and publishers are re-examining the co-reg and finding it a very successful model.  The hotness of 2004 is beginning to wear thin with consumers and advertisers (lead quality lagging).  Is the platform still valid for CPA networks and affiliate marketing? The UK blog One Little Duck (Ze Frank homage?) makes a very good post about this issue. Jason there includes four examples of issues that he has with coregs within the scope of affiliate marketing… As an affiliate we promote Co-Reg competitions from a number of networks, but I have to admit to being increasingly concerned about the quality and standard of the merchants involved in this sector. Furthermore, comments from our userbase indicate quite strongly that they are far from impressed by the quality of the competitions and this has led to less promotion and diminishing revenue. [...] [...] The simple “yes/no” opt-in platform has morphed into a very lucrative model. The leads produced in the co-reg model are now much higher quality than other channels such as email, banner or pop.  Whereas many advertising networks kept registration path offers separate from their email counterparts, many advertisers and publishers are re-examining the co-reg and finding it a very successful model.  The hotness of 2004 is beginning to wear thin with consumers and advertisers (lead quality lagging).  Is the platform still valid for CPA networks and affiliate marketing? The UK blog One Little Duck (Ze Frank homage?) makes a very good post about this issue. Jason there includes four examples of issues that he has with coregs within the scope of affiliate marketing… As an affiliate we promote Co-Reg competitions from a number of networks, but I have to admit to being increasingly concerned about the quality and standard of the merchants involved in this sector. Furthermore, comments from our userbase indicate quite strongly that they are far from impressed by the quality of the competitions and this has led to less promotion and diminishing revenue. [...]

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