Last week we received an interesting campaign proposal offer. The first email was simply along the lines of “we have a CPC campaign, how many clicks do you think you can deliver”. There was no indication of what the campaign was for, and so I replied explaining that this information may be of help, but as the CPC was 3.5p that it’d not be worth our time anyway as the campaign was to run for 6 days.

Back comes a reply, along with a banner for the campaign – it’s to promote a French News Channel! So, the number of clicks we could deliver would be exactly 0! A UK site, aimed at competitions is very unlikely to deliver traffic to a French News Channel site (unless they had a competition and it said so in the banner, which they didn’t).

I do wonder why the agency who contacted us even thought it would work (and thought that 3.5p a click was substantial)?

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