Blackpool Club Bingo – It’s A Case for Mulder and Scully!
4 Comments May 27, 2009 / Posted in Affiliate MarketingYou think you’ve seen it all after over a decade in affiliate marketing, but the great thing about this industry is that it never ceases to amaze you! I’ve held off blogging about Blackpool Club Bingo in a clutching at straws type way that miraculously something will happen to remedy the situation we’ve encountered, but no – it’s now almost two months since tracking stopped and that’s more than adequate for anyone to come up with answers!
We used to promote Blackpool Club Bingo via the old Webroute Services system. All went well and it proved to be a reasonably ok program. However, when the program moved to the new William Hill merged Affiliate United network our links had to be changed. This was dutifully done and suddenly, almost to the day, commissions stopped.
Since April 5th we’ve earnt nothing from this program.
Having chatted to other affiliates they seem to be ok – so perhaps it’s just our links that aren’t working! Which is more than a little odd. We’ve been in contact with the affiliate manager but almost 2 months down the line we’re no further forward in understanding why my links don’t work, why revshare from previous sign ups aren’t earning, and what the hell is happening.
It’s a case for Mulder and Scully this one!
For a program to suddenly stop generating commission suggests something has changed. But what could have changed? Is it a cookie issue – you’d think not if other affiliates are tracking ok! Is the new system designed to track revshare as the guys I’ve spoke too are on CPA deals? Was the old system tracking properly? Or has something on my account been changed that we’re not being told about or that is known about?
Who knows… ?
What I do know is that I don’t expect to be kept in the dark for two months when a program that earns suddenly stops. It’s also a bit confusing that the network doesn’t seem too motivated to resolve the issue. If my understanding of the situation is correct the affiliate manager has done what he can but is now stuck between annoyed affiliate and inert technical support.
It’s a classic example of why affiliates get frustrated and have to resort to sharing their experiences to act as a warning to others.
See also Blackpool Club Bingo downturn? over on A4U.
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I’ve had the same problem, to be fair Neil Mitchell my affiliate manager has done all he can do. Sounds like they’ve got a bunch of numpties running their backend. It should just be a case of noticing the problem and fixing it
I’ve went from thousands of pounds commission per month ( Im on CPA ) to £zero
I’m seeing the same thing with a different gaming merchant on the same network. My traffic is the same but conversions now down to 0.
Just think who you are dealing with here, William Hill was renowned for there crap affiliate system and an attitude that they don’t need them anyway, and then Cpays who have in the past been the most notorious rouge affiliate company, mix that together and what would you expect
[...] in May I blogged about an issue that had arisen with Blackpool Club Bingo on Affiliate United and the fact that my as good as useless affiliate manager had literally given [...]