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	<title>Comments on: Are Merchants Eating Your Cookies?</title>
	<atom:link href="http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm</link>
	<description>Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate!</description>
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		<title>By: And</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51967</link>
		<dc:creator>And</dc:creator>
		<pubDate>Mon, 13 Jul 2009 15:51:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51967</guid>
		<description>I think I know which merchant you&#039;re talking about.

If I&#039;m correct, they may have meant &quot;We cannot track commissions automatically&quot; rather than &quot;We cannot track commissions at all&quot;. Each week since the latest landing page was built, I&#039;ve received a large batch of commissions with none of my usual user data appended.

Hopefully I&#039;m right so you won&#039;t lose money and there isn&#039;t yet another huge problem in our industry.</description>
		<content:encoded><![CDATA[<p>I think I know which merchant you&#8217;re talking about.</p>
<p>If I&#8217;m correct, they may have meant &#8220;We cannot track commissions automatically&#8221; rather than &#8220;We cannot track commissions at all&#8221;. Each week since the latest landing page was built, I&#8217;ve received a large batch of commissions with none of my usual user data appended.</p>
<p>Hopefully I&#8217;m right so you won&#8217;t lose money and there isn&#8217;t yet another huge problem in our industry.</p>
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		<title>By: BLOGERCISE</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51965</link>
		<dc:creator>BLOGERCISE</dc:creator>
		<pubDate>Mon, 13 Jul 2009 14:14:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51965</guid>
		<description>It can be difficult to track individuals around sites, and the commercial site I work for went through a phase of trying to get people to register.  This makes understanding and tracking unique customers much easier.  

It seems odd that they say this is &quot;required&quot;  though, this certainly helps in the case of &quot;cookie rejecters&quot; and those that clear them regularly but it isn&#039;t required to track the normal cookie enable users that make up the majority.

The company I work for has always ended out paying both parties if there is some confusion over who owns the referral.  I guess not everyone is so generous :(</description>
		<content:encoded><![CDATA[<p>It can be difficult to track individuals around sites, and the commercial site I work for went through a phase of trying to get people to register.  This makes understanding and tracking unique customers much easier.  </p>
<p>It seems odd that they say this is &#8220;required&#8221;  though, this certainly helps in the case of &#8220;cookie rejecters&#8221; and those that clear them regularly but it isn&#8217;t required to track the normal cookie enable users that make up the majority.</p>
<p>The company I work for has always ended out paying both parties if there is some confusion over who owns the referral.  I guess not everyone is so generous <img src='http://www.onelittleduck.co.uk/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
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		<title>By: Matt Bailey</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51961</link>
		<dc:creator>Matt Bailey</dc:creator>
		<pubDate>Mon, 13 Jul 2009 07:33:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51961</guid>
		<description>Thought it would be worth pointing out that the IAB&#039;s Affiliate Council have been working on, and are about to launch, guidelines encouraging merchants to disclose more information to affiliates.

This will be a document outlining to merchants the things they should be revealing to affiliates, in order to allow affiliates a better understanding of the state of the playing field before signing up to a campaign. It will cover things such as what channels affiliate sales are deduplicated against, what products are paid out on and what types of affiliates you can expect to be competing against.

Hopefully this will increase merchant understanding and maybe lead to reductions in situations like this one.</description>
		<content:encoded><![CDATA[<p>Thought it would be worth pointing out that the IAB&#8217;s Affiliate Council have been working on, and are about to launch, guidelines encouraging merchants to disclose more information to affiliates.</p>
<p>This will be a document outlining to merchants the things they should be revealing to affiliates, in order to allow affiliates a better understanding of the state of the playing field before signing up to a campaign. It will cover things such as what channels affiliate sales are deduplicated against, what products are paid out on and what types of affiliates you can expect to be competing against.</p>
<p>Hopefully this will increase merchant understanding and maybe lead to reductions in situations like this one.</p>
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		<title>By: Jason</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51945</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 09 Jul 2009 16:49:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51945</guid>
		<description>@Naomi - that all sounds plausible (is probably what Clarke said as well lol). The affiliate cookie isn&#039;t being overwritten as such, but their system sees that the new player has come in from Google, decides &quot;hey that one&#039;s ours&quot; and flags up the player as not coming from an affiliate link... even though the affiliate&#039;s cookie is still live.</description>
		<content:encoded><![CDATA[<p>@Naomi &#8211; that all sounds plausible (is probably what Clarke said as well lol). The affiliate cookie isn&#8217;t being overwritten as such, but their system sees that the new player has come in from Google, decides &#8220;hey that one&#8217;s ours&#8221; and flags up the player as not coming from an affiliate link&#8230; even though the affiliate&#8217;s cookie is still live.</p>
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		<title>By: Naomi</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51944</link>
		<dc:creator>Naomi</dc:creator>
		<pubDate>Thu, 09 Jul 2009 16:34:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51944</guid>
		<description>@Clarke thinking about it, this could be a classic case of local cookies being misused, you&#039;re right. The splash page sets the local cookie, but crucially the normal registration process will overwrite it with a local cookie saying the person came direct? Seems plausible. Otherwise I&#039;m struggling to see where the affiliate cookie gets lost- surely its been set by the network before the user hits the splash page?
@mogga I suspect what is more common is sites sending a &#039;welcome&#039; e-mail once users have registered, and clicking any links in that overwrites cookies.</description>
		<content:encoded><![CDATA[<p>@Clarke thinking about it, this could be a classic case of local cookies being misused, you&#8217;re right. The splash page sets the local cookie, but crucially the normal registration process will overwrite it with a local cookie saying the person came direct? Seems plausible. Otherwise I&#8217;m struggling to see where the affiliate cookie gets lost- surely its been set by the network before the user hits the splash page?<br />
@mogga I suspect what is more common is sites sending a &#8216;welcome&#8217; e-mail once users have registered, and clicking any links in that overwrites cookies.</p>
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		<title>By: Jason</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51942</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 09 Jul 2009 15:41:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51942</guid>
		<description>@Clarke - I&#039;m not sure if the network is aware or are even involved. From my understanding it&#039;s the merchant (or their head of affiliates?) putting in these things - and they don&#039;t seem too keen to change it.</description>
		<content:encoded><![CDATA[<p>@Clarke &#8211; I&#8217;m not sure if the network is aware or are even involved. From my understanding it&#8217;s the merchant (or their head of affiliates?) putting in these things &#8211; and they don&#8217;t seem too keen to change it.</p>
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		<title>By: Clarke</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51941</link>
		<dc:creator>Clarke</dc:creator>
		<pubDate>Thu, 09 Jul 2009 15:38:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51941</guid>
		<description>Sounds to me like another case of a Merchant not knowing how to set things up correctly, send them to http://www.affiliatemarketingblog.co.uk/local-cookies-explained.html and that explains how to work with cookies and Deep Linking aka what you’re talking about. Chances are the Network they are with knows and has not got a clue how to set it up (they should read my free info) it won&#039;t be the first or last or could be that merchants not bothered to seek help from the Network, again won&#039;t be the first or last time that will ever happen.

It’s easy sorted if all parties want to play fair, if they don’t they need to tell the Affiliates up front that they either don’t want to sort the situation or they can’t technically manage it etc but as long as you know the score then your free to make your own mind up.</description>
		<content:encoded><![CDATA[<p>Sounds to me like another case of a Merchant not knowing how to set things up correctly, send them to <a href="http://www.affiliatemarketingblog.co.uk/local-cookies-explained.html" rel="nofollow">http://www.affiliatemarketingblog.co.uk/local-cookies-explained.html</a> and that explains how to work with cookies and Deep Linking aka what you’re talking about. Chances are the Network they are with knows and has not got a clue how to set it up (they should read my free info) it won&#8217;t be the first or last or could be that merchants not bothered to seek help from the Network, again won&#8217;t be the first or last time that will ever happen.</p>
<p>It’s easy sorted if all parties want to play fair, if they don’t they need to tell the Affiliates up front that they either don’t want to sort the situation or they can’t technically manage it etc but as long as you know the score then your free to make your own mind up.</p>
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		<title>By: mogga</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51938</link>
		<dc:creator>mogga</dc:creator>
		<pubDate>Thu, 09 Jul 2009 15:30:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51938</guid>
		<description>I&#039;ve often wondered about sites which get users to register and then they have to click through from an email I suspect some merchants make this kill our cookie. It wouldn&#039;t surprise me at all if this behaviour increases as the recession bites further.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve often wondered about sites which get users to register and then they have to click through from an email I suspect some merchants make this kill our cookie. It wouldn&#8217;t surprise me at all if this behaviour increases as the recession bites further.</p>
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		<title>By: Jason</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51937</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Thu, 09 Jul 2009 15:28:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51937</guid>
		<description>@Naomi - I agree that it basically makes the 45 day cookie a session one 

@Helen - I don&#039;t think it&#039;s ever been disclosed that they work like this. In fact how they work is a bit of a mystery all round. From what I&#039;m told 30-40% don&#039;t register straightaway but I&#039;d guess it was higher as it&#039;s a gaming merchant (people like to at least see the main site before registering imo).</description>
		<content:encoded><![CDATA[<p>@Naomi &#8211; I agree that it basically makes the 45 day cookie a session one </p>
<p>@Helen &#8211; I don&#8217;t think it&#8217;s ever been disclosed that they work like this. In fact how they work is a bit of a mystery all round. From what I&#8217;m told 30-40% don&#8217;t register straightaway but I&#8217;d guess it was higher as it&#8217;s a gaming merchant (people like to at least see the main site before registering imo).</p>
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		<title>By: Helen Southgate</title>
		<link>http://www.onelittleduck.co.uk/affiliate-marketing/are-merchants-eating-your-cookies-1155.htm/comment-page-1/#comment-51935</link>
		<dc:creator>Helen Southgate</dc:creator>
		<pubDate>Thu, 09 Jul 2009 15:14:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.onelittleduck.co.uk/?p=1155#comment-51935</guid>
		<description>Hmmm, difficult one.  One the face of it from what you have said here I would say this was unethical, especially if it was not disclosed before joining the campaign.  Not knowing who the client is I&#039;m not sure what the percentage of people would be that didn&#039;t register straightaway and then went straight to the clients site / via another means.  If you think it would be significant then I would seriously question the ethics behind this.  It has made me think about whether or not this happens on other clients as there are several clients in the industry that do have splash pages.  It&#039;s not something I have come across before but can see that this could happen - not necessarily purposely by the client but perhaps misguided?</description>
		<content:encoded><![CDATA[<p>Hmmm, difficult one.  One the face of it from what you have said here I would say this was unethical, especially if it was not disclosed before joining the campaign.  Not knowing who the client is I&#8217;m not sure what the percentage of people would be that didn&#8217;t register straightaway and then went straight to the clients site / via another means.  If you think it would be significant then I would seriously question the ethics behind this.  It has made me think about whether or not this happens on other clients as there are several clients in the industry that do have splash pages.  It&#8217;s not something I have come across before but can see that this could happen &#8211; not necessarily purposely by the client but perhaps misguided?</p>
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