Comments on: Are Affiliates Not Inspired To Get Creative? http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Thu, 02 Sep 2010 12:42:52 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Ange Greenwood http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51761 Ange Greenwood Thu, 21 May 2009 16:05:33 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51761 Thanks for this post Jason, some fantastic ideas in there, you've certainly got our creative juices flowing here at Red Letter Days! Thanks for this post Jason, some fantastic ideas in there, you’ve certainly got our creative juices flowing here at Red Letter Days!

]]> By: Vikki http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51758 Vikki Wed, 20 May 2009 14:25:45 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51758 Hey Jason, I've just noticed your comment about Newcastle Utd!! :'o( We'll show you this weekend! (I hope so, or I may never be able to speak to my Dad again!) Vikki x Hey Jason,

I’ve just noticed your comment about Newcastle Utd!! :’o(

We’ll show you this weekend! (I hope so, or I may never be able to speak to my Dad again!)

Vikki x

]]> By: Emmie http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51750 Emmie Tue, 19 May 2009 13:10:17 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51750 Yes interesting point Jason that you picked up on Vicky's twitter creative. I was thinking the same thing too when I received it. Its great to see affiliate managers trying to break the mould and offer something a bit more creative and exciting than the standard old banners, which as you mention often have bad click through rates and conversions. We'll be putting it on our review page for Crown and some of our blogs and it will be interesting to see if it improves conversions and sign ups. Yes interesting point Jason that you picked up on Vicky’s twitter creative. I was thinking the same thing too when I received it. Its great to see affiliate managers trying to break the mould and offer something a bit more creative and exciting than the standard old banners, which as you mention often have bad click through rates and conversions. We’ll be putting it on our review page for Crown and some of our blogs and it will be interesting to see if it improves conversions and sign ups.

]]> By: Vikki http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51747 Vikki Tue, 19 May 2009 08:16:54 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51747 Thanks for featuring our banner Jason. Glad you liked it! As I said in the email I sent I imagined this to be something that supplements affiliates review of Crown Bingo rather than a "banner" in a traditional sense. I've really been inspired by twitter; it's helped me find new affiliates and also create a banner that's a little bit different. If other affiliate managers are thinking of doing the same don't forget that for affiliates to take it up there should be no URL's in the feed just text. We've developed some code which can pass any twitter feed into a banner so if you are interested just drop me a line. Thanks again Jason, Vikki x Thanks for featuring our banner Jason. Glad you liked it! As I said in the email I sent I imagined this to be something that supplements affiliates review of Crown Bingo rather than a “banner” in a traditional sense.

I’ve really been inspired by twitter; it’s helped me find new affiliates and also create a banner that’s a little bit different. If other affiliate managers are thinking of doing the same don’t forget that for affiliates to take it up there should be no URL’s in the feed just text.

We’ve developed some code which can pass any twitter feed into a banner so if you are interested just drop me a line.

Thanks again Jason,

Vikki x

]]> By: matt http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51740 matt Mon, 18 May 2009 14:20:22 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51740 Point 2 says it all doesn't it? Banners = great free advertising for the merchant. Point 2 says it all doesn’t it?

Banners = great free advertising for the merchant.

]]> By: Elaine http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51738 Elaine Mon, 18 May 2009 13:11:42 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51738 think most of the creative chappies overlook the plain humble static banner, in varying sizes. I don't want flashing, in your face creatives, and neither do my visitors - so I tend to make my own. Merchants are missing a huge branding opportunity with this ommission though (must remember to tell myself this when I've got my t'other hat on ) think most of the creative chappies overlook the plain humble static banner, in varying sizes. I don’t want flashing, in your face creatives, and neither do my visitors – so I tend to make my own. Merchants are missing a huge branding opportunity with this ommission though (must remember to tell myself this when I’ve got my t’other hat on )

]]> By: Kevin Edwards http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51737 Kevin Edwards Mon, 18 May 2009 11:27:14 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51737 Jason - no probs. I should have added that I think banner advertising is probably becoming more important than it ever has been as traditional adnetworks turn to CPA advertising to take account of the slump in CPM rates and unsold inventory. It's also not unusual for big campaigns to record in excess of 10m impressions a month via their affiliate programmes so the idea that 'branding' is not part of affiliate marketing is a bit of a misnomer. Jason – no probs.

I should have added that I think banner advertising is probably becoming more important than it ever has been as traditional adnetworks turn to CPA advertising to take account of the slump in CPM rates and unsold inventory.

It’s also not unusual for big campaigns to record in excess of 10m impressions a month via their affiliate programmes so the idea that ‘branding’ is not part of affiliate marketing is a bit of a misnomer.

]]> By: Jason http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51736 Jason Mon, 18 May 2009 11:17:41 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51736 @Lammo - no worries.. send it with the other one @Kevin - thanks for the reply Kevin. Sorry I overlooked Awin's content units (oops). Trying to find something that fits the space, that converts, but also doesn't mean an affiliate is spending loads of time changing/updating is a tough one! @Lammo – no worries.. send it with the other one

@Kevin – thanks for the reply Kevin. Sorry I overlooked Awin’s content units (oops). Trying to find something that fits the space, that converts, but also doesn’t mean an affiliate is spending loads of time changing/updating is a tough one!

]]> By: Kevin Edwards http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51735 Kevin Edwards Mon, 18 May 2009 10:47:11 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51735 Creative has become a little unloved and I think people largely assume it's still a necessity for a programme but the real work goes on elsewhere. I guess a more helpful approach would be to think of a blank space on an affiliate page and what would be the most creative way of filling it. Our Affiliate Window content units have been particularly success - nearly 50,000 have been created and uploaded so far (both branded and general) but video content has been pretty much ignored. We try and feature as much new creative through our merchant promotion blog as possible but a longer term look at how we promote banners via the interface is underway. Cheers, Kevin Creative has become a little unloved and I think people largely assume it’s still a necessity for a programme but the real work goes on elsewhere.

I guess a more helpful approach would be to think of a blank space on an affiliate page and what would be the most creative way of filling it.

Our Affiliate Window content units have been particularly success – nearly 50,000 have been created and uploaded so far (both branded and general) but video content has been pretty much ignored.

We try and feature as much new creative through our merchant promotion blog as possible but a longer term look at how we promote banners via the interface is underway.

Cheers,
Kevin

]]> By: Lammo http://www.onelittleduck.co.uk/affiliate-marketing/are-affiliates-not-inspired-to-get-creative-1057.htm/comment-page-1/#comment-51734 Lammo Mon, 18 May 2009 10:42:30 +0000 http://www.onelittleduck.co.uk/?p=1057#comment-51734 Cheers for the plug mate- the cheque's in the post! I think the Banner's had its day - affiliates know that clickthroughs and conversions are what matters, and you get more of them by using text links and products feeds (and ECUs of course!), as well as ensuring that your page doesn't look months out of date when you're showing "Christmas" creative on a page that someone stumbles across in July (or worse, you've got a site all about Mothers Day, and the banners "update" to show valentines day creative). Cheers for the plug mate- the cheque’s in the post!

I think the Banner’s had its day – affiliates know that clickthroughs and conversions are what matters, and you get more of them by using text links and products feeds (and ECUs of course!), as well as ensuring that your page doesn’t look months out of date when you’re showing “Christmas” creative on a page that someone stumbles across in July (or worse, you’ve got a site all about Mothers Day, and the banners “update” to show valentines day creative).

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