Our users love advent competitions, the opportunity to win a daily prize in the build up to Christmas, but it’s going to be another six months before they get to have a go at them again. Our users also love trying to win our Loquax Mugs - which surprisingly attracted more entries than many of other giveaways we’ve ran.

Now we could wait until December to run an advent competition for them or do a straightforward prize draw - but with the financial doom, petrol gloom and horrible weather around we decided that everyone could do with a bit of sunshine and therefore used our advent template to create a summer “advent” style competition!

It’s essentially a daily giveaway, but all we’ve done is take something we know is popular in one month (advent competitions) and given it a twist - by calling it a summer advent - it creates a buzz for the users and gives us another unique angle.

The initial feedback from users has been quite positive. The picture brightens up the day and offers them the chance to win the most coveted prize on the internet!

For us it means that we’ll get regular visits during what is a quieter month, and gives visitors to the site another way of remembering the brand “ah, yes that duck competition site with the bright summer advent prize draw”!

So Why Is This Useful To Know?

Essentially, don’t ever underestimate the impact, what may seem, “daft ideas” can have for your site. Developing brand and community are a good way of avoiding a kick in The Achilles’ Heel - and simple, fun ideas can help you build!

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