Comments on: A Brief(ish) History Of Voucher Codes, Cookies & Clicks http://www.onelittleduck.co.uk/affiliate-marketing/a-brief-history-of-voucher-codes-cookies-clicks-408.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Stephen Pratley http://www.onelittleduck.co.uk/affiliate-marketing/a-brief-history-of-voucher-codes-cookies-clicks-408.htm/comment-page-1/#comment-33759 Stephen Pratley Wed, 09 Apr 2008 10:24:44 +0000 http://www.onelittleduck.co.uk/2008/04/a-brief-history-of-voucher-codes-cookies-clicks.html#comment-33759 Nice summary Jason. The major reason why I think affiliates actually SHOULD use click-to-reveal on valid codes (and only on valid codes) is more down to tracking than ethics. Showing your codes (i.e. the specific letters to enter at checkout) makes it easier for other sites to nick your unique codes, and also make it possible for the user to go to the merchant site without dropping a cookie. From a merchant's POV this helps see exactly who is driving the incremental sales, big basket sizes and so on so that the affiliate partners providing real value get the biggest rewards. I'm glad that enough affiliates out there are giving the implications of their site design due consideration and being open about it. There's a real rush of discussion on the topic this week. Nice summary Jason. The major reason why I think affiliates actually SHOULD use click-to-reveal on valid codes (and only on valid codes) is more down to tracking than ethics. Showing your codes (i.e. the specific letters to enter at checkout) makes it easier for other sites to nick your unique codes, and also make it possible for the user to go to the merchant site without dropping a cookie.

From a merchant’s POV this helps see exactly who is driving the incremental sales, big basket sizes and so on so that the affiliate partners providing real value get the biggest rewards.

I’m glad that enough affiliates out there are giving the implications of their site design due consideration and being open about it. There’s a real rush of discussion on the topic this week.

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