Comments on: The Rise of Big Brand Affiliates – Does Big Mean Better? http://www.onelittleduck.co.uk/affiliate-events/the-rise-of-big-brand-affiliates-637.htm Online blog of Jason Dale, co-director of Loquax. My views on affiliate marketing, running a website and anything else that seems appropriate! Mon, 05 Sep 2011 14:55:23 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Armen Shirvanian http://www.onelittleduck.co.uk/affiliate-events/the-rise-of-big-brand-affiliates-637.htm/comment-page-1/#comment-50761 Armen Shirvanian Wed, 19 Nov 2008 03:42:37 +0000 http://www.onelittleduck.co.uk/?p=637#comment-50761 Companies do tend to get classified into categories that they have difficulty branching out of. Google is large enough to promote its other services, but most smaller companies could use half of their effort, and still struggle to break into a different market. This limitation tends to leave spots open for newer companies to grow in their place. Companies do tend to get classified into categories that they have difficulty branching out of. Google is large enough to promote its other services, but most smaller companies could use half of their effort, and still struggle to break into a different market. This limitation tends to leave spots open for newer companies to grow in their place.

]]> By: Affiliate Launch http://www.onelittleduck.co.uk/affiliate-events/the-rise-of-big-brand-affiliates-637.htm/comment-page-1/#comment-50712 Affiliate Launch Fri, 14 Nov 2008 13:40:04 +0000 http://www.onelittleduck.co.uk/?p=637#comment-50712 Well said Jason. At the end of the day these large companies are just that, large companies with layers of management to go through - they tend not to be quick on their feet. They may have a captive market to tap into to start with, but can they grow the affilaite business thereafter ? I suspect very few will do so and with their higher costbase will the ROI justify the running costs? Time will tell, but there is plenty room for both large and small affiliates at the moment Well said Jason. At the end of the day these large companies are just that, large companies with layers of management to go through – they tend not to be quick on their feet.

They may have a captive market to tap into to start with, but can they grow the affilaite business thereafter ? I suspect very few will do so and with their higher costbase will the ROI justify the running costs?

Time will tell, but there is plenty room for both large and small affiliates at the moment

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