Earlier this month Loquax became the sponsors of the UKDBA British Dodgeball Championships Final in Milton Keynes. The opportunity to sponsor the event arose and we decided to give it a go. There was no serious agenda for the sponsorship, although media attention and added interest in the brand is always good. It just seemed like a fun thing to do! Somehow, somewhere, our little yellow duck and Dodgeball seemed to be a good partnership.

Dodge, Duck, Dip… Loquax – Duck… see it’s all subliminal! Some of you may well have seen the recent O2 advert with giant ducks floating down the river – guess what some of our users think of first when they see that advert? The answer is not Sean Bean and his treats.

Back to Dodgeball!

Were we happy with the sponsorship? For the most part yes – things can always be better – but for a short notice arrangement things went ok. For us it was a new experience (come to think of it spending money was a new experience in itself) plus an opportunity to put the brand name out into a completely different sphere. Sometimes it’s worth a punt doing something that’s left of field to find new ways of getting your brand out there.

You can see video from the event on Bucks TV as well highlights of the final.

Hopefully those that attended, their friends etc. remember Loquax and then go on to tell the people they know. If nothing else when we’re older we can say “we sponsored the National Dodgeball Championships you know”.

In response to the sponsorship we received the following “Thank you again for your generous support, I know I speak for everyone who took part yesterday, either as an organiser, referee, player or spectator, that yesterday would not have been possible without it”.

Would we sponsor the event again? Yes I think we probably would. Hopefully the UKDBA will welcome us back and touch wood we’re in a position to do things again.

Sometimes it’s just nice to do something completely different!

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