Dodge Duck Dip Dive & Dodge
Earlier this month Loquax became the sponsors of the UKDBA British Dodgeball Championships Final in Milton Keynes. The opportunity to sponsor the event arose and we decided to give it a go. There was no serious agenda for the sponsorship, although media attention and added interest in the brand is always good. It just seemed [...]
Categories: Advertising
Tags: Dodgeball, Sponsorshop
Why Forum Seeding Can Sometimes Backfire!
When you’ve run an active forum for a number of years one thing you get really good at spotting is ’seeding’ – the crafty, sneaky and underhand way that companies and agencies go about getting some free advertising on forums whilst then claiming to their clients or superiors how clever they are abut getting the [...]
Categories: Advertising
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Golden Jigsaw Comes To An Early End!
Sometime back I blogged about the Golden Jigsaw and posed the question would it be the next million dollar homepage? Well yesterday the competition came to an end and so the answer is “no”.
It was described as “the most powerful viral marketing event of 2007″ but sadly it failed to live up to the hype. [...]
Categories: Advertising, Web Stuff
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