 | Buy.at & Littlewoods Launch Cool New Interactive Video Ads! |
Buy.at and Littlewoods have launched an early contender for Innovation of the Year 2009 with some quite funky new interactive video ads. At first glance they look just like normal videos but, and here’s the cool bit, if you hover your mouse over the products featured you can then click through, via an affiliate link, to buy them. At present there are five of the videos on offer, all ideal for fashion bloggers, but the scope for this technology is immense.
For example, imagine a TV advert showing offers/promotions for an electrical retailer converted into this format! Just hover and click - and you’re on your way to buying. Similarly take a Marks and Spencer ad and use the same technology - one click on Mylene Klass’s bikini and you’re one step away from purchasing!
Another useful feature is that the ads can also be shared socially with an embedding facility that’s integrated into the ad. Very clever!
The major challenge for affiliates is integrating this content into their sites so that it is used by the user and a major challenge for networks is providing options in terms of sizing to enable affiliates to meet that challenge. One size doesn’t always fit all!
That aside a very impressive step forward in the use of video creative!
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on June 20, 2008 at 10:19 am Dave Booth wrote:
Hi Jason,
I’m glad you like the new format. Its great to read your comments on the potential with this one.
With regards to size, as this is the launch and we are going to be learning what works and what people want, if people have the sizes they want, please email me - dave.booth @ buy.at . We want affiliates to set the standard sizes for this format. We didn’t want to release sizes that were not going to be used then have to withdraw them like we occasionally have to do with some creative sizes that are not maintained.
Please think of this as a first stage, all feedback will be taken on board and hopefully add to the product for the future.
Dave