 | Click For Voucher Codes - Well Done AlphaRooms! |
It might have been because the a4uawards were announced, or because everyone was outside in the sun the last few days, but an announcement by AlphaRooms regarding discount codes seems to have slipped under the affiliate radar…. until now! It’s regarding that old chestnut, the click to reveal voucher code. To combat this issue AlphaRooms have amended their terms and conditions to include the following:
Alpharooms.com permits affiliate sites to show relevant discount codes and/or promotional offers to their visitors. These codes or offers must be visible to the user without an action that would trigger your affiliate link and create an affiliate cookie on the visitors machine.
That on it’s own isn’t particular exciting, but what makes this announcement much more highlight worthy is the additional information that they provided to qualify the decision making process:
The majority of sales driven by sites hiding discount codes or offers that force a click to reveal the content have a click to book lag of less than 10 minutes. This is a lot lower than the average click to book lag. It is also noticeable that the majority of bookings via these sites have a marketing source already assigned which we retain as the previous referrer.
Well done to AlphaRooms, and A4UAward nominee for best Affiiate Manager Dan Morley, for taking this stance.
The one thing we don’t know is the volume of sales effected, but one could possibly surmise that it must be a significant enough percentage to implement these measures. Let’s hope other merchants start doing similar analysis on their sales and reacting accordingly.
Enforcement of these changes starts on 12th May, and for the record we have dropped the click for code policy and returned back to normal.
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on May 9, 2008 at 6:48 pm Dio wrote:
Yeah, good news. Let’s hope it’s the beginning of this as a standard practice. I don’t do voucher codes to the degree the big ones out there do (only a few bingo codes) but as a user, I find those sites the make you click to reveal are incredibly frustrating.
on May 11, 2008 at 2:18 pm Dan wrote:
Hi Jason,
Just a quick thanks for posting this, can never have too many ways of getting this sort of info across and certainly re-assuring to see your behind it.
The timings nothing special, just needed to make sure I didn’t have too much on the week that enforcement started so that it can actually be enforced and put some time aside to work with some of the voucher sites to see if they can change how they promote us.