 | Bingo! Don’t Waste Time Flogging Dead Horses! |
Today we decided to kick a bingo program into touch…. again! It only got a lifeline because the program moved from a network back to an independent program, but despite extra promotion, reviews, content etc it just didn’t deliver anything tangible in commission terms.
In hindsight we should have stuck to our guns and not wasted time on this program as quite simply it’d have been more profitable flogging a dead horse… and probably a lot more rewarding.
The fact is though we were seduced by claims that the program does work, that other affiliates are earning commissions, and that a site very similar to ourselves were doing very well via their own branded site. That was a mistake! An important lesson for affiliates is don’t listen to affiliate manager’s when they tell you what other affiliates are doing… other affiliates are not you and they’re not promoting from your site.
Just because something works in one place, doesn’t equate to it working in another.
We promote several bingo programs, some do really well, some do reasonably well, and only this one has not performed at all, even when given extra promotion. Our performance has been dismissed as being due to “freebie bingo players” - these will be the same ones that convert on other bingo sites - so that’s really not a good enough explanation.
Trying to work out why this one site doesn’t perform, whilst others do, is difficult to do. It could be player quality from us, the affiliate, but equally it could be the site’s ability to convert and retain players. It could also be the fact that a player registering on Skin 1, can also login and play at Skin 2 and Skin 3 - something which is a bit unusual in bingo terms.
However, such analysis is a waste of time - the site doesn’t convert for us, and it has to go!
So the lessons here for all affiliates, and yes even us old timers occasionally try and give things a go, is don’t waste time with poor programs. You know your site, you know what works and what doesn’t, and if a program is not even earning half a crown it’s not worth your time. Bingo!
And whilst it’s great that an affiliate manager will encourage you to “give things a go”, remember that’s what they’re paid to do! Listen to your gut instinct, check your own stats, and don’t waste time flogging dead horses!
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on April 18, 2008 at 6:02 pm Dio wrote:
Care to share the guilty site? I totally agree, give it a go, but if it doesn’t perform, drop the sucker.
on April 18, 2008 at 9:35 pm Rob wrote:
I just came from your blog Dio, seems its bingo bashing day! lol
It is strange how this happens that some sites for me and not for others and vice a versa, maybe its in the review page or something.
I also would be interested in which site this is.
on April 23, 2008 at 11:24 pm john smith wrote:
This is also true with affiliate network managers they are payed to get results for the client and not you so lying to affiliates to get traffic is not a big deal to them, i think they see as what you going to do about it leave the network lol
i had the same thing happen to me last week when a manager phoned me up about a new offers and had the balls to compare it with another program which had a easier signup page saying i will get 30% signup rate lol what happened i got 0.03% signup rate so when i called the affiliate manager he said thanks for the feedback i will pass it on to client, lol what a load of bullshit what he means “you are a mug who sent free traffic to a program just on my say so hahaha NEXT wheres my affiliate list”
so when i manager calls you up talking like a car sales man be nice and say ok but dont push it full steam push small traffic and see the results and make your own mind up.