 | What Are Play.com Playing At? Nice DVD Finder Though! |
It’s no wonder affiliates get confused and baffled by merchants. Take Play.com - they run their program on Tradedoubler, Affiliate Window and Buy.at.
In one day the following has happened…
1. Play.com announce they have video creative on Affiliate Window
2. Buy.at announce that they’re improved Play.com product feeds
3. Tradedoubler announce they’ve launched a DVD Finder gizmo for Play.com
Now I appreciate the networks are probably competing for business and competing for affiliates, but how the heck are we meant to choose who to work with when there’s differences in each set of creatives/offerings. The content units on Affiliate Window are useful, the DVD finder on Tradedoubler is pretty good, and the feeds for Play.com imo are best on Buy.at - which means 3 sets of network links to promote one merchant!
Oh to have a network who can offer all the lovely goodies for a merchant in one whole package so that I don’t have to get a banner from one network, a content unit from another and a product feed from another.
That all said… this DVD Finder gizmo from Tradedoubler is pretty funky and quite a decent bit of kit:
On the downside the colour is a bit garish and it has a quirky interface in that at the point where you run out of questions it doesn’t automatically generate your DVD, but that aside it’s very clever, includes some movie clips and those all important affiliate links too. One thing that might be worth noting is that My DVD Expert is a Warner Bros owned site, and therefore the DVD suggestions no doubt will be their own titles. Great idea though!
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on November 16, 2007 at 2:11 pm Michelle wrote:
Hiya,
I just wanted to say that I do understand the frustration here for affiliates, but wanted to clarify the situation at Affiliate Window.
We have all of the feed improvements, obviously the 3 new flash trailer concepts, the commission increase for Clothing and Accessories to 6%, and shortly the DVD Expert widget as well.
As there has been so much effort at Play.com to get all the new tools/opportunities live I hope affiliates can be patient for a few days whilst we release everything!
kind regards
Michelle