Play.com vs Game: Who’s Got The Best Video Creative? November 15th, 2007 4:28 pm

Play.com and Game are following the Prezzybox example and have both announced on A4U that affiliates now have access to video creative. Play.com have launched 3 different units promoting latest DVD releases, whilst Game have optted for a Youtube style video embedment. Two different merchants, two different approaches… but which one is best for affiliates?

1. Play.com

This is a nice and straightforward content unit. I just head off to Affiliate Window, pick up three lines of javascript code, paste it in and voila. I have a DVD trailer complete with affiliate link included. I’d like to see different size creatives in the future though, as for me these sizes aren’t that useful, but it’s a step in the right direction!

2. Game

Now, there’s no denying that these are cool - but then most game adverts are - and Assassins Creed does look pretty smart! But, to embed this it requires 10 lines of code and it doesn’t even include an affiliate link. Of course, you can add your own link (and even links to other game merchants who perhaps might be cheaper than Game) and add some copy, but it would have been nice if content units could have been devised by the merchant/network to utilise the trailers… perhaps even offering one that changes weekly to highlight the top game?

All in all it’s great to see video creative being used and both Play.com and Game are offering content (which is brilliant). However, one question bugs me! Prezzybox are able to offer video creative for their affiliates in a variety of sizes, linked up and ready to use from day one - if Zak and his team can manage this, why can’t “big brands” do the same?

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