 | An Affiliate Agency Apology |
A blog or two back I posted about the Affiliates4U Awards and for Publisher’s Choice of Agency I wrote: “Here’s a confession - I couldn’t name one! I know there are agencies out there, and I know there are agencies we deal with, but in truth there’s not one that makes me think “oooh I’ll nominate themâ€. Sorry agency people!”!
Since then I’ve been reminded by James (Eyefall) and Mark (Existem) that they work for affiliate agencies and have done such wonderful sterling work to help us and that they fully deserve our nomination. Tara from Equator has also been in touch and hopefully we can see whether there’s options for working together. Plus of course there’s Jess at Affiliateprogramadvice who has always been helpful and supportive over the years.
So apologies to you all, and thanks for demonstrating that you’re all worthy candidates (Please send cheques as promised).
However (isn’t there always) - it did occur to me that it’s often easy to overlook (or not know) which agency is managing which program on which network. Perhaps it would be useful if networks could include the agency company details on the information pages of their merchants and/or a way of searching programs by affiliate agency? Or is there a central resource showing programs by affiliate agency?
In the mean time I thought it might be useful to link to some agency client lists:
Affiliate Program Advice, Existem AM, Equator, R.O.Eye, Summit Media …. and now I’m stuck!
Popularity: 1% [?]
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on September 9, 2007 at 8:48 pm Kevin Edwards wrote:
Hi Jason,
Some good name checks there.
One reason that agency relationships/involvement can be unclear is because they’ve all involved themselves to differing amounts or had varying degrees of time to invest.
Some agencies prefer networks to handle all communications but others (such as Equator who you’ve name checked) like to get stuck in and enter into an ‘equal’ relationship with the network.
Increasingly agencies are building dedicated affiliate teams (just a few years ago you’d have to hunt quite hard to find one individual dedicated to affiliates) so I would guess you’ll be hearing more of them as the industry matures.
Thanks,
Kevin
on September 10, 2007 at 4:40 pm Mark wrote:
Hi Jason
Cheque is indeed in the post…lol
Thanks for your kind words about us and link to our clients page.
We do constantly update our clients page and would welcome any comments you might have about information available.
I would also agree with Kevin that management agencies and personnel are showing their faces more often now and I believe that can only be good for the industry and affiliates. I would also like to mention that we do have contact details in any newsletters we may send out for merchants and also update our blog with merchant news.
I do think that you are right about agencies maybe adding contact details to the programmes they manage is a good idea and will endeavor to try and make sure that is part of our set up schedule when new merchants go live, and will also review existing programmes.
Well back to work for me and make sure that next year you don’t have any problems deciding agency awards…lol
Take care
Cheers
Mark
on September 13, 2007 at 1:58 pm Paul Wright wrote:
Hey Jason,
I think Kevin has picked up on a very important point when he states that many agencies take a back row seat when managing programs and let the networks be the voice for the program. There are many agencies out there like the one I work for Blue Barracuda who prefer to get stuck in and make it known that we’re managing the program and here to help. I’ve always been of the opinion that if I’m charging a management fee then it should be me that doing the management, not pulling strings. In the same way it’s also my neck on the line when things don’t work out - i’m not one to hide behind a network
Cheers
Paul