What Can We Do…. October 2nd, 2006 3:37 pm

After joining up with other affiliates on Friday evening in The Tower Hotel, it took all of five minutes before someone asked the legend “what can we do to help you make more money?”.

Merchants! Networks! Agencies!

This is one seriously annoying question and one that as an affiliate I really hate being asked, however for the benefit of this blog, once and once only here’s an alternative approach!

First of all go and look at your creatives! Are they up to date? Do you have a product feed? Do you have special offers? Do you have discount codes? Do you run competitions? Could you offer us a prize to giveaway? That kind of thing! Give your program the once over - if you’re up to date then that’s a good start.

Now you can go and visit the websites we run. Look round them, see what we do (do we already promote you)! If you’re unclear what sites we have then please feel free to email us (or ask us), tell us your sector and we’ll point you in the right direction. For the record we don’t do PPC - so don’t ask us to do it and please don’t flannel us with EPC figures from PPC or cashback campaigns. Oh, and we’re not into doing cashback and we’re not an incentive site either.

When you have all the necessary information then come and talk to us! Don’t ask “what can we do to help you make more money?”, say something along the lines of “we have this, that and the other…” or “I’ve looked at your site and note you promote blah blah blah… ” or “you do a few sales for us, would this (insert your idea) to increase conversion”. That kind of thing.

It’s so much more politer!

The drunken, interrupt a conversation, “what can we do to help you make more money” approach, however, tends to be a little offputting.

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