 | There Has To Be A Better Way |
A well known bank and their credit card program have been centre stage of late in an interesting series of emails following the, what is becoming quite frequent, rejection of our affiliate application for finance products on one network. The network support has been superb as they battle against what is quite frankly a near impossible situation.
The program is managed by an agency. Firstly we were rejected as there wasn’t a relevant section - when in fact there was! After emails from the network the application was reviewed, but we were then rejected because we had links to other credit cards. The actual response was that the links weren’t ours (they are third party links) - which is true - they were affiliate links to other credit companies!
Three links on the page were ok though as these were links that went to pages on our site. The pages then offered more detail and affiliate links - hopefully you follow this. So it’s ok for us to list links to our own pages, but not links that go out (which kind of defeats the point of having affiliate links). As we had “third party links”, and that the links were in table comparing products, the application was denied as the program also does not allow “comparison sites”.
So, in effect to promote this merchant, if the word of the agency running the program is gospel, we can promote it provided we don’t compare the product to other services and that we don’t have links from anywhere else pointing out of the page. However, a quick search for this particular credit card on Google shows quite clearly that links from “third party sites” and links to this credit card can co-exist.
The problem is that to get anywhere now I have to convey my arguments to the network, who pass them on to the agency, who has to check with the client, who gets back to the agency who tells the network who then reply back… often with important points lost in translation.
Once upon a time affiliate marketing was easy, now it just seems to be a constant battle - sometimes even to get past the accepted on a program stage.
As a famous bank once said….”There Has To Be A Better Way”!
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