Dumped By Dialaphone on DGM June 26th, 2005 6:23 pm

Came back from a nice couple of days off to an email from DGM saying that our affiliate relationship with mobile phone merchant Dialaphone will come to an end on June 30th. The reason for this is that Dialaphone pay per lead and as those leads don’t lead to “quality customers” we’re now no longer welcome to promote the merchant.

According to the email “Results from Dial-a-Phone show us which percentage of publishers applications translate in to contract phones actually taken out” and based on these percentages “dgm have decided to condense their affiliate base to publishers that drive fair volume of sales to them”.

We promote Dialaphone through a mobile phone site and through our offers section on Loquax. Sales through these channels aren’t voluminous and haven’t been for sometime. In fact having just looked at our stats for the last 3 months the number of sales and amount earnt with this merchant is a lot worse than I first thought and in that respect this decision will have minimal impact on us.. it’s just one less merchant to promote.

It’s all a far cry, though, from the days when Dialaphone were one of our best merchants and when DGM were one of our best networks. When affiliate networks started in the UK, Dialaphone were our first non-competition network based merchant that produced sales for us - and that’s what encouraged us to look into things in a bit more depth.

All things come to an end though, and as we’ve seen with ASOS as one merchant goes another comes in to replace them…. and who knows the merchant who replaces Dialaphone on our sites may generate more sales… and that merchant may well be with a network that wants to work with all affiliates and treat them with respect.

Oh for the record, the notice amount for link removal was six days! This from a network who allegedly support the idea of an affiliate association for the protection of affiliates!

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