 | When Network Improvements Go Bad |
Affiliate network Tradedoubler unveiled their new improved interface today and it’s not gone down too well in the affiliate world. The upgrade seems to make the system cumbersome and clunky and has tried to be too clever for it’s own good. Rather than take the old system (which was probably the easiest of all affiliate network interfaces to use) and add new features (like being able to change your username…. woooo!), they’ve introduced a new system AND the new features.
The new system is meant to make our lives easier - yet it doesn’t. The links and banners are in there somewhere, but they’re awkward to reach. The useful program descriptions are now gone and the little directory that sat on the first page is replaced by a search box with options that imo are not necessary, except for advanced affiliates.
The look is ok, but the old format was fine. The new Ad Management system is the same (or a similar) complex system they introduced back in November. And options like changing username and deleting sites aren’t exactly thrilling. Especially when all you want to do is login, go to a program, grab a link, and move on!
It does feel that someone who has never spoken to an affiliate, been affiliate or understands what an affiliate needs has developed this system. It’s too quirky, too cumbersome and is a giant leap backwards in terms of useability.
It’s a case of “this is we think you need” as opposed to “what can we do to improve to help you”. Buy.at are due to launch a new interface soon, but at least they’ve had the foresight and intelligence to ask affiliates how they can improve! TD should have tested the system they’ve launched on affiliates first and if they have any sense they’ll replace the carbuncle of the new system with the old format and go back to the drawing board - yes it’s that bad!
Away from networks our friends at Trafficsales contacted us again. No, we’re not still not interested!
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