 | We’re Stagnating You Know!! |
The great networking weekend finally came to an end and the quote that perhaps stands out most for me was being told our business was “stagnating” because we didn’t do pay per click.
This was from a network!!
Based on our earnings (which have in recent months declined) they have decided our business is stagnating and the only way forward is for us to spend money on PPC. That is spend our money and take the risk to generate leads for their merchants - for which they will earn money on override.
We don’t do PPC… but despite this according to the network representative we should be able to earn from PPC because we’re good at affiliate marketing. Now maybe I’m wrong but there’s quite a bit of difference between running a website and doing PPC to a scale that would make it worth our time (i.e. become say 25% of our monthly earnings!). PPC done properly requires finance, research, hard work, vigilance and a lot of time.
The meetings this weekend were all organised well and on the most part a worthwhile experience. I was disappointed that there were a lot of absentees from Buy.at’s Speakeasy (based on the number of uncollected name badges). The guys gave their time, effort and cash to provide a vehicle for affiliates and merchants to meet, the least people can do is make the effort to attend.
More tomorrow… I’m off to endure Southampton’s relegaton on Match of the Day!
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