Saints Alive!

60 seconds is a long time in football. And it only took 60 seconds to change Saints from “quite likely to be relegated” to “we still have a chance to survive”. When Charlie Nicholas announced on Sky Sports that Danny Higginbotham had scored in the dying seconds against Crystal Palace half of Swansea must have …. Continue Reading

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It’s Friday, It’s 5pm, It’s Newsletter Time

Blimey it’s Friday already - so that means an endless stream of emails offering affiliate deals, weekend specials, discounts, new creative, closed programs, changed rates, and countless other things that require attention… except they don’t because it’s Friday and the majority of these emails will be put off until Monday when a large number will …. Continue Reading

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Grasping at Straws

According to Saints Forever there are 4131 possible permutations that could decide the Premiership relegation situation. For Southampton supporters the good news is that of these permutations Saints have a 36.3% of staying up.
Norwich strangely have just 6.8% although they possibly have the most chance (on paper) of winning their games against Birmingham or …. Continue Reading

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Maximise Campaigns Before Your Competitors Do!

One aspect of running an internet site that utilises lead based programs is that you just know that most (if not all) your competitors are monitoring your activity either directly on your website or via newsletters.
It is a frustration - after all somedays it feels you’re trailblazing just so that others can bandwagon in …. Continue Reading

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New Sites, Old Sites and PR Confusion

Like many affiliates we’ve had some old sites and some new sites failing to make the grade/get started/appear in the mighty Google. Having spent what feels like hours reading similar stories of woe the only conclusion it seems is to accept the situation, move on, and continue building.
Trying to work out if there’s a penalty, …. Continue Reading

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  1. Jason's Affiliate Marketing Blog

    This is the affiliate blog of Jason Dale, co-director of Loquax, which has been running (successfully) since 1998. One Little Duck is for news, views and observations about affiliate marketing, being a siteowner, a reluctant business person, a shy social networker and just general observations. Please feel to add comments!


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